Google is currently working to fix an issue with advertisers unable to access the Google Ads console. When you try to sign in to Google Ads, you’re shown a loading screen that may take several minutes to load, and then a red warning may appear that says: “Something went wrong. Please reload Google Ads to continue” .
how it looks. Here’s a screenshot of the error I see when I try to sign in to Google Ads:
The problem appears to have started around 1:15 PM ET and Google confirmed the issue at 2:35 PM ET.
confirmed Google’s Ginny Marvin has confirmed the issue publication to X saying: “We are investigating reports of a problem with Google Ads. We will provide more information shortly. Affected users are unable to access Google Ads. Please check the dashboard for updates.”
Google posted this on panel:
We are investigating reports of a problem with Google Ads. We will provide more information shortly. Affected users cannot access Google Ads.
This also affects Search Ads 360.
Why we care If you’re trying to make changes to your Google Ads accounts, you might get stuck. Google is currently working on a fix, but there is no ETA for when the fix will be rolled out. Maybe go take a break for a bit and check back later.
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