“SEO is nothing without collaboration,” said Darwin Santos, Senior Technical SEO Professional at Amsive Agency. “We build what each one [person] actions”.
With OpenAI’s new GPT Store, an interface similar to Apple’s App Store that opened earlier this month, SEO professionals can share their own customized versions of ChatGPT with premium subscribers. But these collaborative innovations are not without challenges. Generative AI can’t do everything, and it can be difficult to check out new tools in the store.
Still, sharing GPT allows SEO professionals to democratize their own ability to make tools without relying on developers, according to Aleyda Solís, international SEO consultant and founder of Orainti consultancy.
What SEO work can custom GPTs do?
Automate and add existing tools: SEO tools tend to be very granular in how they present data. With ChatGPT, you can combine multiple steps, including research, spreadsheet export, and data aggregation and analysis. GPT’s user interface can combine these steps without requiring manual processes, Solís said.
SEO Reports: Custom GPTs are useful for creating charts that the user would otherwise have to do manually. GPTs can speed up this process by using code interpreters to generate graphics.
Educate: GPT such as Oranti SEO.io Teacher Learning and Saints Web Performance Engineer they can provide informed feedback based on existing information on which they have been trained to provide advice and guidance to users.
What SEO job can’t custom GPTs do?
Write fully developed content: This should be standard for anyone using ChatGPT right now. Technology can devise and draft, but it needs revision. “Never ask ChatGPT or any GPT to write content that is [you as] the human you haven’t put your eyes on,” Santos said, warning about poor, off-brand content.
Automated recommendations: GPTs can slice and dice data, but they can’t assess the specific goals of a brand or website or provide context-specific advice. “You need to have a proper understanding of all the characteristics and goals of the company you work for so you can prioritize your recommendations accordingly,” Solís said.
Run the implementation: GPTs are not project managers. People are still needed to ensure that each area of the company implements a plan without errors or mistakes, monitor progress, and make necessary changes.
How can sellers verify GPTs in store?
The OpenAI GPT store is still in its infancy, which means that not all custom GPTs are trusted.
Check the number of users: A high number of users does not guarantee a perfect GPT, but it is a good sign that people are getting the results they want.
Beware of duplicates: The GPT store may include imitations. Make sure the tool you are using is not a scam by verifying the creator.
Validate where the data is coming from: A GPT is only as good as the data it uses. Solís advised checking each tool’s methodology, data sources, rules and criteria to make sure it meets your standards.
Work with trusted creators: Many companies and SEO professionals have created GPTs that accompany existing mobile tools or apps.
Check the result: If a GPT gives unexpected results, it’s a good indicator that the user wants to check that result. GPTs can automate processes, but they shouldn’t be completely transforming the output.
What GPT Store improvements are SEO professionals looking for?
Because the GPT store is so new, it’s far from perfect. SEO experts expect improved search functionality and better research for copycats and poorly made apps. More transparency and direct linking between two GPTs are also improvements that OpenAI could offer.
OpenAI and all companies working with generative AI queries also need to make sure people are still incentivized to create content. GPTs are effective transmitters of existing data, but without the creation of content, that data does not exist.
“Websites and content creators need to speak up because LLMs [large language models] and AI can meet user needs [to know information]” Santos said. But if AI programs scrub existing sites and strip them of impressions and ad revenue, the content publisher may be forced to shut down, making the content (and future ) may not be available for cleaning, Santos warned.
This was originally featured in the eMarketer Daily newsletter. For more marketing, insights and trends, subscribe here.
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