Google is testing a new SERP feature called “Highly Rated” for Local Service Ads (LSA).
As part of the experiment, when users enter a local business query into the search engine, Google is now testing displaying a sponsored box featuring a selection of LSAs with the best reviews in specific verticals.
Featured ads include a thumbnail image, reviews, hours of operation, length of service, local service areas and a call button so users can easily contact the business.
Why we care If Google recommends your business and describes it as “highly rated,” it could increase consumer trust, giving them the confidence to reach out and ultimately make a purchase. Beyond increasing conversions, this partnership can also help increase your brand awareness and reputation.
first discovered The new feature, which is still in testing, was first spotted by Anthony Higman, CEO of the online advertising agency. acquire. He shared a preview to X:
What Google says. While some advertisers have seen this feature in certain verticals, Google has confirmed to Search Engine Land that it’s currently an experiment. Depending on your performance, the call may be expanded to all advertisers in the future, or discontinued. We will provide more information as soon as we have updates.
deep dive Read our article on Google’s new upcoming events and offers feature for more LSA news.
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