Meta has announced a policy change for users in Europe.
The company plans to give users more options to control how they use Instagram and Facebook in countries that are part of the European Union, the European Economic Area and Switzerland.
This change comes as Meta prepares for new Digital Markets Act (DMA) regulations that will begin to apply in March 2024 across Europe. The DMA aims to create fairer competition in the technology industry.
By voluntarily giving users more control now, Meta is trying to get ahead of the regulatory requirements that the DMA will impose on big tech companies like Meta in Europe.
Adaptation to the new regulations
To comply with the requirements of the new Digital Markets Act, Meta is committing substantial resources to comply with the law and also to improve users’ control over their data and experiences on Meta’s platforms.
The DMA is part of the European Union’s wider plan to promote fair competition, innovation and consumer choice in the digital market.
Meta will soon begin sending notices to its users in Europe explaining how they can control data sharing between Instagram and Facebook.
Users can continue to link their Instagram and Facebook accounts through Meta’s account management portal, or they can choose to separate the accounts, which would prevent their information from being shared across the platforms.
Meta ensures that the core features and protections that users have come to expect will remain intact.
Various options between services
Facebook Messenger
Facebook Messenger users will have two options. They can keep their Messenger account connected to their Facebook profile or create a new, separate one not linked to Facebook.
Making a separate Messenger account means users can still use Messenger’s core features, such as messaging and calling, but without providing any of their Facebook data.
Facebook Market
Marketplace users will have two choices about how their data is handled. They can choose to have their Facebook information connected to their Marketplace account or choose to share Facebook data.
Users who don’t share their Facebook information can still buy and sell on Marketplace. However, if they choose not to share Facebook data, communications about transactions will be via email instead of Messenger.
Facebook games
Players using Facebook have two options for their gaming experience. One option allows Facebook to use your data to personalize games, including suggesting new games and enabling multiplayer features with friends. The other option doesn’t use any of the user’s Facebook data, limiting them to only certain single-player games without personalized recommendations or social features.
Meta’s permanent commitment
Meta has expressed support for the Digital Marketplaces Act to promote competition and fairness online. The company said it is dedicated to ensuring its offerings in Europe follow DMA rules while continuing to offer benefits to users.
Featured image: rarrarorro/Shutterstock
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