Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA).
Over the next few weeks, Facebook and Instagram users will begin receiving notifications asking them to choose how their information is shared between Meta services.
Why we care The effectiveness of targeted advertising on the Meta platforms could be significantly affected if a substantial number of Facebook and Instagram users choose not to share their data.
New options From now on, Facebook and Instagram users will be able to decide whether:
Your Facebook and Instagram accounts are connected and share data. Your Facebook and Messenger accounts are connected and share data. The Marketplace Experience may use your Facebook information. Your gaming experience can access your Facebook information.
Meta without ads. In addition to the above, people in the EU, EEA and Switzerland can now access ad-supported Instagram and Facebook for free, or have the option to subscribe to remove ads. If users choose the opt-out option to stop seeing ads, their information will not be used for advertising purposes.
Address ad concerns. Meta’s focus on improving data privacy comes after Facebook was accused of actively sharing data about each user with thousands of brands last week. The research, conducted by Consumer Reports, found that, on average, a staggering 2,230 companies actively share data about each user with the social network.
What is the Digital Markets Act (DMA)? The DMA is a new law designed to ensure that large online platforms, called “gatekeepers”, behave fairly online to create a fair and open environment for online businesses. The law comes into effect in March.
Get the daily search newsletter marketers trust.
deep dive Read Meta’s announcement in full for more information.
[ad_2]
Source link
