Google’s John Mueller said that switching from www to non-www for your domain shouldn’t change much. I suspect it means that doing so wouldn’t hurt or benefit your rankings all that much and Google would probably pick up the change and the rankings wouldn’t suffer much from the change.
John was asked:
We have a large site and had to change the domain url (remove www. ). The developers chose to implement 301 using the “Mozilla” user agent. I was expecting some impact, but it seems to get worse over time (3 weeks now). Now I wonder if Google recognizes this for 301 when ranking the pages?
John replied mastodon:
Server-side redirects (like 301) don’t use user-agents, so I suspect you misunderstood something there :). Changing www/no-www doesn’t really change much, so if you see bigger changes, it would probably be something else.
Generally, changing from HTTP to HTTPS or WWW to non-WWW, these types of changes, Google is very quick to pick up these changes and rankings should not suffer from these types of changes. When you change some URLs, URL structures, and parts of your site, Google is slower to react.
Discussion in the forum a mastodon.
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