When is the best time to hire a search engine optimization (SEO) consultant or manager? The answer is anytime.
However, some situations may require your services more urgently. Here are some examples of when you should consider working with a web optimization expert.
4 Signs It’s Time to Hire an SEO Team
These are certain signs that it is time to call for reinforcements. Here are some signs that tell you it’s time to partner with an SEO agency or marketer.
1. You have no idea about SEO
SEO is not for the faint of heart. It is one of the most complex strategies in the world for many reasons:
Their guidelines change over time. Today’s SEO is very different from five or ten years ago. Search engine algorithms change frequently, as do online consumer patterns and behaviors. User experience (UX) is important in web design and optimization as more people use mobile devices.
Many factors affect SEO. According to Digital Authority Partners (DAP), a reliable optimization consultant should know the main optimization trends. These include understanding the basic vitals of the web, writing long-form content, and generating quality backlinks.
External factors can also influence optimization. Unexpected events like the COVID-19 pandemic can force companies to change their marketing strategies almost overnight. Unless you have an in-house expert who closely monitors these changes and is always on top of the latest trends, it can be difficult to keep up.
SEO is data driven. A successful SEO campaign requires constant analysis and split testing. The process of measuring results, making changes and measuring again can be lengthy and requires specific technical skills.
Optimization tools can only do so much, especially if your SEO knowledge is only scratching the surface. You need an experienced consultant to make sense of the data and provide actionable recommendations.
2. You enjoy creating a cohesive digital marketing plan
At first glance, an online marketing campaign seems disjointed. For example, you have separate techniques for how to build followers on social media. Rules also appear separate for posting paid ads, writing emails, and optimizing web pages.
The reality is that all of these digital marketing channels influence each other, and SEO is the link that ties it all together. This is how:
A well-designed SEO strategy considers the big picture and how each element affects your ranking on search engine results pages (SERPs).
Optimization also takes into account the creation of customer personas. This step is essential to formulating the right message and call to action (CTA) for each marketing channel.
SEO can help you repurpose content for other digital marketing platforms, such as using blog posts as social media updates or infographics for email marketing.
Search Engine Marketing (SEM) supports your SEO efforts by providing paid traffic to your website while still generating organic reach.
Good SEO can make your paid ads more effective by increasing your Quality Score, which lowers your cost per click.
Your social media posts will have a better chance of being seen if you optimize them for the right keywords.
An SEO specialist on your team unifies all your digital marketing initiatives and prevents them from working against each other.
3. You want to maximize your digital marketing budget
A recent survey revealed a growing problem among businesses looking to capitalize on online marketing today.
Almost 60% of business leaders said they wanted to spend more on online advertising this year. They could even increase it by more than 15% by 2023.
However, at least 30% of marketers said they have yet to see significant returns on their spend. Unless they do, their ideal budgets could shrink.
What is causing the gap? Many, from a steep learning curve doing analytics to disorganized integrated marketing strategies and difficulty understanding the current customer journey.
But the solution can be simple: call an SEO agency to help you maximize financial resources.
Here’s how an optimization consultant can save you money:
They can look at your existing website and digital marketing campaigns to find areas for improvement.
An expert can also help set up the right tools and processes to make your team more efficient.
You might be paying for premium services you don’t even need because an optimization specialist can find just as good alternatives.
Experienced SEO consultants can align their strategies with your business goals so you don’t spend money on random marketing initiatives.
SEO teams can really work with your budget, finding ways to stretch it as far as possible without sacrificing quality.
4. You’re not seeing the results you want
Nothing is more frustrating and disappointing than lackluster online marketing performance. You miss the opportunity to grow your leads, conversions and revenue. You seem to be wasting precious resources like time and money.
Many factors can explain why your campaigns aren’t performing as expected:
Your customer retention process is complicated. Your business is about so many challenges in customer relationship management, such as fierce competition, rapidly changing technology and demanding customers. It can be difficult to keep track of what your target market wants and how you can improve customer loyalty.
Your website has a high shopping cart abandonment rate. If this happens, it indicates a problem with the customer experience you provide on your site. A major contributing factor is a complicated checkout process that confuses potential buyers.
If you’re not happy with the results you’re getting from your digital marketing, it might be time to hire an SEO agency. They can help you in two ways: get a different perspective from an outsider and come up with an action plan to turn things around.
summing up
When to hire an SEO consultant or manager is up to you. Be honest about whether you can do it all on your own and whether you’re willing to put in the time and effort to learn.
Do-it-yourself and outsourcing work have advantages and disadvantages. The key is to understand what your business goals are, what resources you have available, and how much time and energy you are willing to invest.
Working with an SEO agency, however, offers more benefits than problems. It accelerates results, saves you money and makes your digital marketing strategies efficient.
DISCLAIMER:
We may receive commissions and other income from this article. We are a paid partner of the organizations mentioned in this article.
Continue reading
[ad_2]
Source link
