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Top companies and websites are able to reach the magic of 100,000 visitors per month. Countless high-potential businesses lose the battle for pageviews simply because they don’t know how to do it. However, there are a few factors you should consider before embarking on this quest for more clicks.
For starters, there is no one-size-fits-all solution that works for all niche websites. The work has meant the generation of 100,000 organic visits per month varies depending mainly on the following:
The competitiveness of your niche. The quality of your content. Your website’s domain authority and backlink profile.
SEO can feel overwhelming as you learn about the different factors and metrics that drive 100,000 organic visitors. However, mainly you need to focus on these three factors:
Keyword and competitor research. Content organization: pillar pages and content clusters. Implementing your SEO content engine.
Let’s take a closer look at each of these variables!
Related: How to Grow Your Brand’s Digital Presence from 0 to 100,000 Followers in Just 6 Months
Keyword research
The first step is to research your competitors’ keywords and filter them down to keywords you can rank for. Use a tool like Ahrefs or Semrush to find total keyword volume directly.
If your organic visibility is relatively weak compared to your competitors, we recommend that you move away from high-volume and high-demand keywords and focus on “mid-tail” and “long-tail” keywords. These keywords are more specific and less competitive, giving you the opportunity to tailor your content to specific search intent and achieve higher rankings across multiple terms.
Content organization
Now that you have your target keywords, the next step is to do it create pillar pages linking to content clusters for the topics you want to target. This means using your keywords in your content naturally and making sure your content is relevant to your target audience.
The beauty of creating pillar pages and content groups isn’t just all the internal linking and subject authority you can build, but also the different terms, volume, and difficulty levels that will help you rank higher. keywords.
So what are pillar pages and content clusters?
Pillar pages are the key pages that generate topical authority on your website. These pages are usually long, detailed articles that cover a particular topic in detail. Pillar pages are linked to groups of other content (blogs and articles on the same or related topics), helping them rank higher in search results for their semantic relevance.
A look at the most authoritative websites will explain what these pages look like. Investopedia’s “Stocks” page is a great example – this pillar page contains the “cluster” of everything related to “Stocks”.
When planning and creating content, it is essential to:
Choose the right topics for your pillar pages: Focus on topics relevant to your target readers, prioritizing high search volume while ignoring low volume. You can use keyword tools like Ahrefs or Semrush to find topics that show decent traffic potential with high keyword volume, but low enough competition that you can rank for it.
Create high-quality content – Pillar pages will act as the first resource pages for your readers. These articles should be informative, authoritative and up-to-date with a variety of media such as images and videos. Google favors content that is authoritative and trustworthy. With this in mind, you should try to write content that will be difficult for competitors to replicate and give your audience practical value based on their search intent.
Optimize your pillar pages for SEO: Optimize your pillar pages by placing the right keywords in your headings and bodies and transfer backlink equity to your other internally linked pages. Make sure the navigation is easy to use and logically organized. You should also include a call to action on each pillar page to drive visitors to conversion.
Pillar pages and content clusters are a powerful SEO strategy for generating organic Google traffic. Creating content clusters linked to pillar content allows you to create a network of interconnected pages focused on a specific topic, where you can create valuable resources for your audience and improve your chances of ranking in search results.
Related: 11 Effective Marketing Strategies to Help Streamline Your Startup
Tips for writing pillar and cluster pages for niche websites:
Start with a strong pillar page as the foundation for your content cluster, covering your topic in depth and using relevant keywords throughout the page. Now that you have a solid pillar page, you can begin to identify the most specific topics within the pillar focus for your cluster content.
Each content cluster should focus on a single topic, with each piece linked to the pillar page.
When setting up internal links, remember:
Use relevant keywords in your anchor text. Place links in prominent places. A common practice is to place them at the beginning or end of content clusters contextually.
Developing your SEO content engine
Most websites with 100,000 hits per month have consistent content that keeps the site current and relevant. Make sure you’re outsourcing or delegating to trusted content experts and tracking your content with tools like Air table.
There are many ways to approach content production, but in general, you’ll need a team of at least one SEO editor and one writer to achieve consistent, high-quality output.
You should plan to equip these team members with an editorial calendar to plan content ahead of time and establish formats for briefs and content templates to keep your content output consistent. You can simplify the process of creating SEO templates and briefs for your writers using tools like swiftbrief.com, Keywords Insights, or ChatGPT.
Ranking on Google means producing well-written, authoritative, and useful content that has tangible value in the eyes of your target audience.
Creating the right content is an important task that involves several sub-tasks, such as monitoring internal links for the right anchors, making sure topics are covered with proper optimization, and others.
Are you ready to reach 100,000 visits per month?
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