Google Ads now offers a new “Getting Started” top performance guide that helps advertisers with step-by-step instructions to create more effective campaigns.
In addition, the platform has updated other guides to improve the overall experience of creating, managing and reporting on PMax campaigns using the Google Ads API, including:
Asset requirements. PMax Report Guide. Campaign-level conversion goals. Asset Group Signals. Problem solving.
Why we care Updated documentation provides advertisers with additional help and guidance, making it easier for them to understand how to optimize, manage, and report on campaigns more effectively.
Starting. The Starting The new guide offers a checklist of concepts and tasks tailored to each of the three top performing campaign types:
Standard Top Performing Campaigns Top Performing Campaigns for Retail Top Performing Campaigns for Travel Goals
Asset requirements. This guide describes the asset requirements for each AssetGroup within a PMax campaign to achieve optimal campaign performance.
PMax Report Guide. This guide describes the options for reporting on PMax campaigns organized by objective.
Campaign-level conversion goals. Guide to setting campaign conversion goals for a PMax campaign.
Asset Group Signals. This information explains the concept of the AssetGroupSignal, a signal used to optimize ad serving at the asset group level in PMax.
Problem solving. This guide provides troubleshooting steps to resolve issues with your Top Performance campaign if it’s not performing as expected. Covers potential issues related to ads, bidding, targeting, conversion tracking, or campaign settings.
Get the daily search newsletter marketers trust.
deep dive Read Google’s announcement in full for more information.
[ad_2]
Source link
