Free digital strategies for beginners
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Yes For those of you who have been working a 9-5 job for years and felt stuck in the mundane office life, you may have found yourself working remotely, online or even freelancing. It is widely recognized that starting an online career is never easy at first. So here we are, to help you master all things digital marketing and increase your online success! And today, we’re going to dive into a topic that’s crucial for any website or online business owner: Search Engine Optimization, or SEO.
In this exciting article, we will discuss effective SEO techniques that will drive traffic to your website and increase your earning potential. Without further ado, let’s get right to it!
To get started, let’s cover the basics of SEO. Search engine optimization is the process of improving the visibility of your website on search engines such as Google, Bing and Yahoo. By optimizing various factors both inside and outside of your website, you can increase your organic (non-paid) search engine traffic.
Keyword research and optimization
The essential first step is thorough keyword research. Keywords are specific words or phrases that people type into search engines when looking for information or products/services. By strategically using relevant keywords in your content, you increase your chances of appearing in relevant search results.
On-page optimization
On-page optimization refers to the elements directly within your own web pages that affect search engine rankings. This includes optimizing meta tags (title tag and meta description), URL structure, headers (H1-H6), image ALT tags and internal links. Remember to optimize each page with unique target keywords for maximum impact.
Technical SEO
Technical SEO focuses on improving the technical aspects of a website to improve its crawlability by search engines. Things like mobile-friendliness, site speed optimization, building/submitting XML sitemaps, tweaking robot.txt files…
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