NEW YORK, NEW YORK, USA, September 22, 2022 /EINPresswire.com/ — According to the PR executive Round torossiancompanies looking to integrate their marketing communications strategy need to think about all the different digital strategies they can rely on and how each can help the business achieve its overall goals.
Public relations
Ronn Torossian says that to truly integrate marketing and communications strategies, companies need to get the most out of their PR efforts in the first place. This means that if a company is participating in different events, they should also look for more opportunities to generate exposure for their participation, such as creating mini-interviews for event speakers and using interviews on digital platforms. In addition, companies may also promote any of their earned media efforts on social media platforms and tag the journalists or outlets that participated in the media coverage. This strategy can help companies rely on social advertising to generate more brand visibility for the coverage they’ve already received with a very select audience. Another way businesses can get the most out of their PR efforts is by doing keyword research and working with an SEO expert to optimize each press release to generate the most reach.
experimenting
It’s never a bad idea for a company to experiment with different communication channels it hasn’t used before. For example, in terms of social audio, Clubhouse managed to generate a lot of attention and popularity among a lot of people a couple of years ago. However, since then, the global audio market has fragmented as other platforms such as Spotify, Twitter, Facebook and others, began to offer features similar to Clubhouse. However, this does not mean that a company should not try different communication channels if they fit the company’s goals. But there are so many communication opportunities that companies have these days to reach their target audiences, from communicating via text messages or through Facebook Messenger, to even integrating things like Amazon Alexa.
data
Torossian adds that until now, all companies have relied heavily on third-party websites and platforms, and the data generated through them, to achieve the company’s overall business goals. In addition, it has always been important for businesses to use insights from third-party platforms such as search engines and social media platforms to generate more leads. If a company only pays attention to a handful of platforms, it must submit to the algorithms of those platforms. However, once a company has the email address or phone number of many members of its target audience, that company finally has a direct relationship with those audience members and is no longer dependent on third parties. Given that companies will lose access to third-party data, it’s even more important than ever for companies to examine these types of relationships they have with target audiences in terms of the data they can generate through them. Once a business has some of the basic contact information, such as email or phone number, it can think about additional insights it can generate and leverage that information.
Round torossian
PR executive
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September 22, 2022, 1:00 p.m
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