NXP News Exchange
News XPartners Writers Syndicate
Search Engine Optimization (“SEO”) has become such a huge force in driving the way news articles are written and news is reported.
In the advertising business, people are always competing to be seen in the media. Attracting the attention of readers and viewers and site visitors is part and parcel of the job.”
— RD Hastings
NEW YORK, NY, UNITED STATES, September 22, 2022 /EINPresswire.com/ — RD Hastings, a senior editor with NewsXPartners Corporation (“NXP,” an advertising company based in New York) and himself a writer and former news reporter is reluctantly becoming an SEO expert and encouraging a somewhat resistant group of writers and journalists to do the same “Search engine optimization has become an obsession in our industry and is eclipsing and almost making quality journalism obsolete,” he said.
“In the advertising business, people are always competing to be seen in the media. Attracting the attention of readers and viewers and site visitors is an integral part of the work we do for the clients we serve. It always has been. But now with SEO as the main consideration, our posts are less creative and artistic than ever. We are limited by the mysterious algorithm of Google’s search engine in terms of what we say and how we can say it. It’s like Google rewrote all the rules of communication for everyone.
The literary quality of a piece of writing is now second only to its SEO viability, and the result is that content is being dropped and writing style – the personality of the writer through the pen or the keyboard—has been very much suppressed,” said Hastings. “Contemporary writers, at least those in the trenches with me, have become largely interchangeable. They write more and more like robots.”
NXP is reaching out to the academic community to jointly conduct some academic research to project what the overall effect of SEO compliance will be on the quality of communications and messaging over the next five years. NXP has budgeted funds to sponsor the research, which is expected to be conducted by graduate students in cooperation with some of the senior members of the NXP Writers Syndicate and some NXP advertising executives. Scholarships will be awarded to selected graduate students participating in the project.
Hastings commented: “The effect of SEO compliance on communications will directly affect all advertising and PR firms, as well as NXP. First and foremost, we are all in the communications business. This comes even before branding, image development, reputation management and all the other services we offer. It’s no longer enough to provide great information: it has to be searchable. And it gets even more exciting .
It will actually change the nature of customer sound bites, news releases, blog posts, everything. All must be optimized for search engines. Just as texting has changed language and given us a whole new vocabulary of abbreviations, acronyms, and phonetic spellings, SEO is changing the way we deliver content and context. It is revolutionary. You have a whole new generation of young, aspiring journalists advertising themselves as “SEO content providers” and “SEO writers”. The problem is that while they understand SEO, their actual communication skills are generally not that strong.
Their idea is to put your client’s brand on the first page of search engine results. This is a great goal. But the biggest challenge is, as it always has been, having something memorable to say once you’re there. The two are sometimes at odds with each other. It will be very interesting to see what the next five years will bring to the advertising profession and to our clients.”
about
NXP, a fast-growing national advertising company, began in 2006 as an informal behind-the-scenes partnership of freelance writers, journalists, journalists, publicists and public relations professionals working together to promote the reputation and brand of selected customers. . At that time, clients were primarily private companies in the northeastern United States, and the primary media used were traditional print newspapers and magazines.
Since then, NXP has gone fully national in terms of the geographic location of its customers, and is actively involved in all forms of electronic media, including digital publications, blogs and podcasts. It formalized its structure and was incorporated in 2022.
NXP offers a full range of advertising and public relations services, including branding, name recognition, image development, reputation management, media relations, competitive strategy and many others.
NewsXPartners Corporation is privately owned by its founding members. For more information or to contact NewsXPartners Corporation, please direct correspondence to mediarelations@newsxpartners.com or call 1-516-279-2076.
Hastings Rd
NewsXPartners Corporation
+1 516-279-2076
Email us here
You just read:
News provided by
September 22, 2022, 1:00 p.m
EIN Presswire’s priority is source transparency. We don’t allow opaque clients, and our editors try to be careful to remove fake and misleading content. As a user, if you see something we’ve missed, please let us know. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the limits that are reasonable in today’s world. See our editorial guidelines for more information.
[ad_2]
Source link
