SEO in a business environment, where a website has tens of thousands of pages, is like navigating a maze of tunnels (product and content pages) that are constantly changing every few weeks.
When you combine this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023), even the best digital agencies face a set of challenges that affect how they perform for clients and its own scalability and growth.
From unexpected SEO slippages after an algorithm update resulting in ranking drops to manual (and tedious) monthly reporting that consumes resources, managing SEO for e-commerce and media websites in large scale with thousands of dynamic pages is a herculean task.
However, with the right technical SEO tool and a proactive approach, digital agencies can turn these challenges into a stepping stone to scalability.
In this article, we look at the top five challenges digital agencies face when juggling multiple large-scale SEO projects and how they can transform these challenges into opportunities to improve the client experience and facilitate agency growth .
1. Establish SEO monitoring
Picture this: Your content, technical SEO, outreach, and design teams work diligently together to craft and implement impactful optimizations for an enterprise eCommerce website. Over time, your agency generates impressive organic traffic growth for the client, and then you’re hit with an algorithm update.
Or worse, for example, the client’s development team makes tweaks to the website code that inadvertently causes 50% of the website to be blocked from indexing, resulting in substantial drops in rankings.
Either way, your agency will take responsibility.
This scenario is familiar to most SEO agencies and could have serious consequences, including substantial financial loss to the client and potentially damaging the agency’s reputation.
Additionally, recovering these lost SERP positions and traffic could take months, and even when these metrics return to an acceptable level, there is always the risk of losing customers due to the business impact of such a setback.
However, modern technical SEO platforms turn this challenge into an opportunity to prioritize clients’ SEO security. These tools allow you to set up real-time alerts so you can stay on top of any potential issues to ensure constant SEO monitoring and optimal SEO health for all clients.
For example, you can set up daily alerts that let your team know if SEO issues like title duplicates, 4xx/5xx status codes, non-indexable pages, page load times, Core Web Vitals, etc., are increasing further of a certain threshold. You’ll receive notifications about critical issues, such as ranking drops, to help you take immediate action.
This way, you can quickly address SEO issues as soon as they arise, avoiding drastic consequences and maintaining customer trust and satisfaction.
2. Improve the allocation of resources
Even the largest agencies have limited resources. And one of the main resources at your disposal is the time and expertise of your team.
Investing it in creating monthly reports is far from an optimal use of resources.
Of course, you need monthly reports to keep clients happy with the progress you’re making with your team’s efforts. After all, clients want to see a clear return on their SEO investments and keep track of growth metrics like organic traffic, clicks, SERP positions, and sales.
However, with limited resources and multiple clients, it can be a challenge to create such insightful and visually appealing reports that impress each client each month.
Once again, advanced SEO technology tools allow you to work smarter, not harder, helping you prioritize impact with limited resources.
For example, by using a technical SEO platform, you can have pre-built SEO dashboards that replace manual and routine reporting work, allowing your team to focus on strategic SEO tasks.
You can impress clients with visually compelling charts that illustrate ranking growth, SEO performance by country, engagement metrics (impressions, clicks, CTR, etc.) and Googlebot activity. This optimizes the use of resources and ensures that your team’s efforts are directed towards activities that raise the quality of service provided to customers.
3. Embracing simplicity
Another common concern for agencies is that often, clients cannot truly appreciate the importance of advanced technical SEO strategies and the intricacies of implementing them. This is especially the case when clients do not have an in-house search marketing team or any previous SEO experience.
When this happens, you may have a hard time explaining the importance of investing in technical SEO, especially for large websites with thousands of pages and dynamic content.
Ultimately, it can even lead to shifting your focus to just the basics (keywords, content and links), thereby missing out on huge opportunities that include fundamental technical on-page optimizations that dramatically impact organic traffic and rankings
However, intuitive cloud software can transform technical SEO into a simpler and more digestible form. Technical cloud-based SEO tools are designed with simplicity and ease of use in mind, with simple visual tools and data illustrations, enabling non-technical teams to quickly understand and act on SEO data without getting bogged down in jargon.
Also, when working with many clients, technical PC-based SEO tools often pose limits that can slow you down as they only allow you to crawl and audit a limited number of URLs per month.
However, a browser-based SaaS platform allows you to manage technical SEO for all clients within a single tool without limiting the number of domains, crawls or registrations. This simplifies your team’s workflow and allows for more efficient project tracking and optimization.
So, by embracing the simplicity offered by technical cloud SEO tools, you can democratize SEO tasks among your team while enabling better customer understanding and engagement. This empowers customers and fosters a collaborative environment where strategies are based on mutual understanding and trust.
4. Combine knowledge and report SEO opportunities persuasively
As an agency, you need to build compelling arguments for the SEO wins your work is achieving to gain client approval and guide your future strategy.
This requires you to combine data and statistics from various sources such as Google Search Console (GSC), Google Analytics (GA), Ahrefs, etc.
Now, you can make your team spend a lot of time and effort on tedious Excel merge exercises to perform deep three-dimensional SEO analysis. However, doing this for all clients regularly would require a lot of resources. This complexity often makes it difficult to implement impactful SEO work.
However, modern technical SEO tools replace laborious Excel merging, allowing you to extract solid SEO insights from multiple sources (GA, GSC, etc.) by joining datasets into a single report.
You can then easily identify key SEO opportunities such as optimizing unranked business pages, adding internal links, improving content size, reducing page load times, etc. and prioritize them in a list. This feature also allows you to visualize a customer’s potential loss of revenue due to pages being ignored by Googlebot.
You can quickly save the necessary graphics with SEO opportunities for each client, making it easy to create persuasive data-driven reports in minutes. This way, you can deliver compelling SEO reports frequently to all clients, showing the effectiveness of your strategy and accepting future campaigns from all stakeholders.
5. Ladder to success
Your SEO efforts allow your clients to rank higher in search engines and ultimately grow their business. But what about growing your own agency? How can you improve your lead-to-customer conversion rate?
This is a challenge in itself.
Now, consider this: Instead of throwing a thousand words into your discovery call, wouldn’t it be easier to persuade prospects if you could add concrete SEO value early in your discussion with them?
This is where performing a “stealth crawl” helps for a discreet analysis of your prospect’s website. In “stealth crawl mode,” you can crawl your client’s website before contacting them to list critical on-page technical SEO issues and opportunities you can present.
Then, during the discovery call, you can reveal the list of vital technical optimizations that will boost their SEO. This shows that you’ve done your homework and that your digital agency aims to add value, which will improve your odds of closing the deal.
wrapping
With the right technical SEO tool and a proactive and strategic approach, what looks like a set of challenges are actually disguised opportunities for your agency to improve the customer experience.
As a complete, cloud-based, easy-to-use technical SEO suite, JetOctopus enables your agency to:
Convert more leads into customers: With stealth scanning, you can identify critical issues on potential clients’ websites before you even knock on their door, positioning your agency as a valuable partner right from the start.
Demonstrate your team’s performance: With dynamic reporting features, you can visually and convincingly show the value of your work each month, making clients feel like they’re in good hands when it comes to SEO.
Keep your customers happy: With alerts set up, you can provide peace of mind for your customers: if something goes wrong, you’ll be notified instantly and you can fix the problem before it causes lost revenue for your customer.
Plus, you also get a free technical SEO expert for your team who knows the ins and outs of JetOctopus. While we offer a great onboarding experience, we want to make sure you get the most out of JetOctopus’ tools and that you can maximize the impact of your work on each client.
So whether it’s the intricacies of customer acquisition, the balancing act of optimal resource allocation, simplifying the technical aspects of SEO, or ensuring efficient yet effective reporting, with JetOctopus, every obstacle is a step towards refining and elevating your agency’s practices.
[ad_2]
Source link
