Last year alone, the non-fungible token (NFT) market recorded a trading volume of $23 billion. With many popular brands and artists entering the realm of NFT, the sector is quite healthy and welcoming for individuals or companies looking to make a profit. But before you can do that, you need to reach potential buyers first.
With that in mind, we’ve prepared a guide focused on trending NFT marketing strategies in 2022. After reading our tips, you should be well on your way to running an impressive NFT marketing campaign and selling those NFTs. So, without further ado, let’s get started!
1) Influencer NFT Marketing
Reaching NFT influencers is an essential part of any solid NFT marketing plan. Today, buyers trust influencers more than traditional media, which you should use to your advantage. However, it would be a mistake to target just any influencer; instead, focus on those who can provide real value.
How to find right influencers for your NFTs? Of course, they should have a significant following and provide quality content. Also, if an influencer has already promoted products like yours and is well-versed in the NFT space, this is a major plus. These influencers have the respect of the wider NFT community and can bring you many new buyers. Finally, it’s best if an influencer is active on the same platforms as your potential buyers. With the help of the right influencers, it’s not uncommon for product engagement rates to double, so don’t be shy and reach out.
2) NFT community marketing
When it comes to establishing and maintaining a loyal audience for your NFTs, community marketing is key. And social media, such as Twitter, Instagram, Facebook and Reddit, is where this community can come together. Regularly posting project news and milestones on social media will therefore engage your audience and ultimately generate new sales. Plus, you’ll also get helpful feedback that you wouldn’t otherwise get.
The social platform Discord is particularly interesting as an example of NFT marketing on social media, as there is an unusually large number of NFT lovers. Many gamers can be found on Discord, and many of them are hosting streams and AMA sessions, which is what sets this social network apart from its competitors. There are a few things to keep in mind when creating an NFT Discord channel. First, the mood should be positive, so you should create community rules and maintain general chat. Second, it’s a good idea to have an FAQ channel where you explain how customers can mint and buy your NFTs. You can also post other instructional content, for example explaining how channel members can avoid NFT wash trade. Third, it’s helpful to host giveaways and discounts for your biggest fans on Discord. Of course, all these tips can also be extrapolated for use on other social networks.
3) NFT press releases
While most buyers are informed through social media platforms and influencers, that doesn’t mean you should ignore other media. On the contrary, write and send press releases to specialized websites, such as tradecrypto.comit will most likely greatly increase the visibility of your NFTs.
In addition to being stylistically well-written and engaging, the trick to writing great press releases is to encapsulate the core ideas related to your NFTs while avoiding filmy content. This press release will also include some sort of call to action, subtly asking readers to buy. If you’re not sure if your writing skills are up to the task, we suggest hiring an agency that offers NFT marketing services to help you out. Doing so will certainly pay off, as many people still follow through every day NFT news.
Additional NFT Marketing Tips
Search Engine Optimization (SEO) it’s about creating different keywords to use on social media and elsewhere, which will make your NFTs more visible to search engines. There are specialist agencies that can help you with this part of your marketing efforts; investing money in hiring their services is well worth it.
Blogging: With all other media, blogging may now be considered old-school, but it is not without its potential benefits. This can be another way to promote your NFTs and reach your target audience, especially when used in conjunction with good SEO. Additionally, you can also guest post on various NFT websites that are interested in partnering with you, preferably those with a larger audience than yours.
Blockchain networks, such as Adshares and CoinAd, can provide a huge boost to your marketing campaign. By partnering with these networks, you will reach the exact audience you need, as blockchain and NFTs are of course inextricably linked.
Sell your NFTs on high profile markets, such as OpenSea, will ensure that a larger number of potential buyers are exposed to your product. Many people use these markets not only to buy but also to browse and discover attractive NFTs. And those NFTs can be the ones you made.
Author’s bio
Maksym Prykhodko
[ad_2]
Source link
