Google will introduce a new sensitive events policy to the AdMob and AdSense program policies on February 9.
Why we care Without Google’s permission, violation of the policies may result in deactivation of ads served on your site, as well as deactivation of your AdSense account.
What is a sensitive event? A sensitive event is an unforeseen situation that poses a significant risk to Google’s ability to:
Provide high quality, relevant and accurate information. Reduce inappropriate content in key and monetized features.
What is changing? From now on, Google will take steps to address risks that arise during sensitive events to improve its ability to provide truthful and high-quality information. However, concrete actions are yet to be confirmed.
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deep dive Read AdMob and AdSense Program Policies in full for more information.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He has also partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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