Google has made a number of updates to its instructions control your snippets in search results to clarify that snippets are primarily generated by page content. Google removed the section on rich results and structured data from this page.
Google explained, who have clarified in these documents “that the main source of the fragment is the content of the page itself”. Adding “Previous wording incorrectly implied that structured data and the meta description HTML element are the primary sources of site snippets.”
Google changed the first paragraph to read:
Google mainly uses the content of the page to automatically determine the right snippet. We may also use descriptive information in the meta description element when it describes the page better than other parts of the content.
It used to be called:
Google uses a number of different sources to automatically determine the right snippet, including descriptive information in the meta description tag of each page. We can also use the information found on the page or create rich results based on the page’s markup and content.
Google also wrote this on the reviewed page:
Fragments are mostly created from the content of the page itself. However, Google sometimes uses the meta description HTML element if it can provide users with a more accurate description of the page than the content pulled directly from the page.
It used to say:
Site owners have two main ways to suggest content for the snippets we create:
Rich results: Add structured data to your site to help Google understand the page: for example, a review, a recipe, a business, or an event. Learn more about how rich results can improve your site’s listing in search results.
Meta description tags: Google sometimes uses tag content to generate snippets, if we believe they provide users with a more accurate description than can be extracted directly from page content.
These were the changes made in this document.
Discussion in the forum a X.
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