Google has clarified that the snippets it presents in Google Search results come primarily from page content and not from structured data or your meta descriptions. Google has updated it help document for fragment control to clarify this language.
What Google said. Google explained that “Clarified in our documentation on fragments that the primary source of the fragment is the page content itself.” “Previous wording incorrectly implied that structured data and the meta description HTML element are the primary sources of fragments,” Google wrote.
what changed Google has updated the help document for fragment control to change the main paragraph to read: “Google primarily uses page content to automatically determine the right snippet. We may also use descriptive information in the meta description element when it describes the page better than other parts of the content.”
“Google uses several different sources to automatically determine the right snippet, including descriptive information in the meta description tag of each page. We may also use information found on the page or create rich results based on the tagging and content of the page,” was the previous wording.
Google also removed all references to rich results in the document.
Why we care Most of you probably already knew that Google primarily uses page content for the snippets it shows in Google Search results. But there are some cases where Google may use other HTML elements for your snippets. But mainly Google extracts this content from what it finds in the visible content of your pages.
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