What The Ascent looks for in a great SEO tool
The best SEO tools are the ones that make the SEO specialist look like a wizard. They are the ones who are able to acquire the right data to uncover hidden truths and present their findings visually in a way that tells a compelling and believable story. They are also the ones that save hours of SEO time by automating tasks that would otherwise be impossible or time-consuming.
Beautiful data
Search engines don’t tell you what you did wrong or what you did right. When you search by keyword in a search engine, your site may or may not appear; search engines don’t tell you why. Tools that can sift through thousands of data points to highlight the ones that can provide an explanation are the ones we like—those that uncover precious data we might not otherwise see.
surplus value
Google Keyword Planner is available for free to anyone who wants to do keyword research. Google Search Console gives you a view of the keywords you’re ranking for. Clearly, any marketplace tool that you pay to use should add significant value beyond what you can easily get for free. We look for proprietary data and smart data aggregators in a great SEO tool.
productivity
An SEO audit can take 2-3 days to complete. During this time, all aspects of a site’s features will be reviewed and evaluated. Tools that can add productivity to do that SEO audit, produce optimized content, identify the most important sites to improve a site’s response time, or generate detailed reports are greatly appreciated.
How your business can benefit from using SEO tools
In the eyes of many people, SEO is about “getting free traffic” and they are disappointed that they don’t get more than what they get. In reality, the value lies in the O of optimization: getting the most out of what you have.
Targeting the right people
You may dream of more traffic to your website, but for certain types of websites, more traffic can be detrimental to user experience or even profitability. Thousands of bot searches on your homepage cost you more in hosting fees, and users visiting your site to buy a product you don’t sell isn’t good for business.
The important thing is who is behind this traffic. Are you attracting the right people and reaching your target audience? Finding the right keywords and optimizing content with the right wording to generate the right traffic is one of the benefits of SEO tools.
Find obstacles you didn’t see
A website is a structure of data and commands, and it travels across the Internet in small packets of information that are reassembled elsewhere. As we know with computers, things can go wrong. Right, Hal? A missing character somewhere in the code can create a problem or difficulty related to loading speed, page parsing, or error codes.
A website can appear to be working perfectly even when something is preventing search engines from crawling it properly. SEO tools can simulate crawls and identify obstacles and imperfections that you can correct to improve the way your site is indexed.
Getting inspiration for your communication
Competitive research is always useful to improve your business. With SEO tools, you can get inspiration for content, keywords to target, page layouts that work, and ways to build backlinks. SEO tools crunch massive amounts of data to give you access to what’s important to your business.
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