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Search Engine Optimization (SEO) is not an easy task, it has many pitfalls and complicated methods. However, there’s a lot you can do to improve your website’s ranking even if you’re not an SEO expert. Finding the right keyword is not always as easy as it seems.
Don’t worry about keywords and backlinks, no programming, no metadata work, just follow these simple tips. Everyone can improve their website. Improving the overall quality of your site will also have a positive effect on your ranking.
Write detailed content
This is a must! You don’t have to write a long description, but you do have to cover all the essential details, including what you consider obvious. Write about the pros and cons of the product, not much about the latter. Use your company name often.
Do not copy content
All content should be natural, informative and unique. Always rewrite simple passages of text, never copy them. It’s a boring but useful task: Google will punish you if you skip it. If you follow these tips, you’ve already gone a long way toward increasing your organic search rankings.
Make your website clear
Make it easy: What’s good for your customers will be good for search engine crawlers. Create a transparent website that is easy to navigate and easy to read. your website needs to be fast, keep that in mind when designing.
Try to make a good link
Link building can be more difficult than content creation. Try to find a quality blog on the topic that is willing to publish your guest post. Write an interesting article (so easy) and also pay attention to the anchor text of the backlink on your page. The anchor text should be relevant to your website. If you find it difficult, at least you know why you are paying an SEO professional.
Read the Google Webmaster Guidelines
If you feel like it, don’t stop. Read the SEO Bible published by Google. From the descriptions and rules, you’ll see that there’s a lot more to do to succeed. It’s time to train or hire a professional.
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