Daniel Foley Carter shared his thoughts on SEO changes in 2024, predicting an even greater impact of AI and machine learning that will result in a transition from traditional to new SEO.
NEW YORK, January 5, 2024 /PRNewswire-PRWeb/ — With more than 20 years of experience in the field of search engine optimization, SEO expert Daniel Foley Carter predicts that user experience will play an even bigger role in SEO from 2024 onwards.
Speaking at the 27th edition of DesignRush Podcast, Daniel believes that AI and machine learning will play an important role in evaluating user behavior. High user engagement, for example, will override more traditional SEO metrics such as keyword placement or content grouping. “Machine learning can analyze this behavioral data at scale, identifying what content meets users’ needs,” says Daniel.
“Machine learning and artificial intelligence are becoming so advanced that they can interpret and understand web pages with less direct input from SEOs. This transition from traditional to modern SEO will likely “reduce the need for traditional techniques.”
Highlights of ourinterview with Daniel Foley Carterto include:
SEO will see a shift from traditional optimization to user experience in 2024. AI and machine learning will have an even greater impact on SEO strategies. Communication preferences will be even greater between generations, influencing SEO strategies. SEO professionals should not take dips at face value, but rather understand the larger context of SERP changes. Technical SEO is evolving with advances in web development and AI technologies.
Check out the full episode on YouTube and Spotify:
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