The M Group plans to simplify the purchase and placement of ads on streaming services for advertisers.
Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube to develop a new ad format for streaming services. This format is intended to cater to viewers who prefer to avoid commercials.
The collaborative effort aims to transform the conventional 30-second advertising spot by incorporating advanced digital technologies. This innovation aims to strengthen connections between brands and viewers, delivering measurable results for advertisers who partner with GroupM.
Why we care This program addresses changing viewer preferences and offers a potential solution for more effective streaming service advertising. It also presents a promising opportunity for advertisers to connect with younger audiences, who are increasingly switching from traditional TV to streaming services.
What is GroupM? GroupM, the media buying division of European advertising conglomerate WPP, is one of the largest investors of advertising dollars in the US
What the M group says. Mike Fisher, Executive Director, Investment Innovation, GroupM US.said in a statement:
“Brands advertising in ad-supported broadcast environments have an incredible opportunity to engage with attentive consumers, but the rapidly evolving media landscape makes it difficult for advertisers to launch interactive advertising campaigns efficiently and resourcefully” . “Our customers need an easy way to activate interoperable and attributable campaigns across the broadcast ecosystem with advertising. With key stakeholders at the same table, we will shape impactful results that enable advertisers to execute creative, engaging and effective campaigns “.
Get the daily search newsletter marketers trust.
deep dive Read group M announcement in full for more information.
[ad_2]
Source link
