LEHI, Utah, January 2, 2024–(BUSINESS THREAD)–MyAdvice, a prominent leader in digital marketing solutions for small businesses, today announced its acquisition of Ceatus Media Group LLC (“Ceatus”). Ceatus is known for its innovative digital marketing strategies in the medical, dental and elective health sectors.
Shawn Miele, CEO of MyAdvice, commented: “Ceatus has established itself as a key player in the field of digital marketing, particularly in the elective health sector. We are delighted to welcome its team and clients to the MyAdvice family. Our goal is to preserve Ceatus’ unique strengths and the depth of its customer relationships while giving Ceatus customers access to our broader product portfolio.”
The Ceatus team, including its leadership, marketing experts, content creators and web developers, will join MyAdvice. They will continue to operate from their current location, ensuring a smooth transition for customers and staff. David Evans, PhD, MBA, former CEO of Ceatus, will assist as an advisor during this transition period before exploring new opportunities. Former 50% owner and client account manager Tamara Evans will remain with MyAdvice and continue to drive client-facing efforts.
In a joint message, David and Tamara Evans stated: “We are excited to have Ceatus become a member of the MyAdvice family. Ceatus’ 20-year history in the healthcare industry, combined with the resources, experience and leadership of the industry of the MyAdvice team. , will provide great benefits to both Ceatus customers and our employees.”
Founded in 2004, Ceatus has been a pioneer in digital marketing, specializing in SEO, reputation management and patient conversion strategies for healthcare providers. The Ceatus team has been instrumental in crafting tailor-made marketing solutions for their clients, driving significant growth and market presence.
This acquisition marks another significant milestone in MyAdvice’s strategic expansion, following its successful acquisitions of Page 1 Solutions, Mojo Interactive – Practice Dock, docero, Sight Selector, MedNet Technologies, E6 Interactive and Everyday Doctors.
The story continues
Tree Line Capital Partners, LLC (“Tree Line”) provided debt financing to facilitate the transaction. The financial details of the Ceatus acquisition remain confidential.
**About MyAdvice**
MyAdvice is a leading digital media company offering comprehensive online solutions. MyAdvice enables business owners and professionals to increase their revenue by attracting and retaining more customers through digital marketing. The SaaS-based platform enables hands-on control and visibility into the performance of online marketing activities, backed by over 20 years of best practices and experience on how to maximize these efforts. MyAdvice’s Six-Stage Pyramid of Success™ offers a proven step-by-step plan on how and when to implement growth-oriented marketing tactics for maximum impact, including website design and maintenance, local directories, customer reviews, networking social, search engine. optimization (SEO) and paid advertising. More information at www.myadvice.com.
**About Tree Line Capital Partners, LLC**
Tree Line is a private asset management company focused on investing in lower middle market companies. Tree Line currently manages $2.6 billion in investable capital and has completed more than 300 investments since its inception in 2014. Tree Line is headquartered in San Francisco with offices in New York, Los Angeles and Austin. visit www.treelinecp.com for additional details.
View the source version at businesswire.com: https://www.businesswire.com/news/home/20240102865831/ca/
contacts
Chad Erickson, chad.erickson@myadvice.com
Advice Media, LLC
DBA: MyAdvice
1850 W. Ashton Blvd, Suite #500
(435) 575-7470
www.myadvice.com
[ad_2]
Source link
