In a recent discussion on Reddit, a user asked about the benefits of using keyword domain names for SEO to improve the visibility of a specific phrase.
The user shared an example of using a domain like “swimsuits.com” to sell swimwear, a keyword with over 10,000 monthly searches in their country.
John Mueller, Google’s Search Advocate, provided an answer that should help marketers decide the best approach to SEO.
Are keywords in domain names a ranking factor?
The big question: Do relevant keywords in a domain name provide additional benefits in Google Search?
Mueller’s response was direct and insightful. He advised against relying on domain name keywords for your long-term SEO strategy.
“A keyword domain name will not give you any recognizable SEO advantage in Google.”
Screenshot from r/SEO, December 2023
The introduction Yes – “If you plan to use this [domain] long-term” – suggests that the advice does not apply to all website owners and that there may be short-term value in keyword-based domain names.
Omnichannel brand recognition and versatility
For those with long-term marketing goals, domain names focused on a specific keyword or phrase could become a hindrance.
According to Mueller, these domain names can also be restrictive for targeting other keywords, making it difficult to diversify product or service offerings on the same website.
Mueller’s advice illuminates the evolving nature of omnichannel marketing. It highlights the importance of building a strong and recognizable brand for search and other platforms to connect with customers.
conclusion
In conclusion, Mueller’s knowledges are valuable for marketers and SEO professionals polishing their strategy for 2024. It encourages a shift in focus from relying on keywords to developing a comprehensive, brand-focused online presence.
This strategy aligns with current SEO trends, where brand recognition and quality content play an important role in achieving SEO success.
Featured image: Linaimages/Shutterstock
[ad_2]
Source link
