The PageRank algorithma brainchild of Google founders Larry Page and Sergey Brin, it remains a mainstay of search engine optimization.
The roots of PageRank dates back to Google’s beginnings, marking a revolutionary departure from conventional search algorithms. The introduction of the algorithm heralded a new era in information retrieval, fundamentally altering how search engines classified and presented results.
PageRank (PR) is an algorithm used by Google Search to rank web pages in its search engine results. It is named after both the term “web page” and co-founder Larry Page. PageRank is a way of measuring the importance of web pages.
Its revolutionary impact on search engines was matched by the complexities of its calculation process.
Over time, Google faced the need to recalibrate and refine PageRank to maintain its effectiveness amid the evolving digital landscape.
PageRank works by counting the number and quality of links to a page to determine a rough estimate of the website’s importance. The underlying assumption is that more important websites are likely to receive more links from other websites.
PageRank, once a visible metric that guided SEO strategies, gradually receded from public view.
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