Since the launch of Search Engine Land, we’ve given PPC experts a platform to share their deep knowledge and timely insights, with the goal of helping you solve problems, manage challenges, and understand the ever-changing search payment, paid social networks and viewing.
Below are links to the 10 Most Read and Must Read Search Engine Land PPC Columns of 2023 contributed by our awesome panel of subject matter experts.
Learn how to avoid repeating some of the biggest mistakes advertisers have made with their top-performing campaigns. (By Menachem Ani. Posted January 17.)
Getting Performance Max to work for lead generation programs without offline conversion data is very difficult. Learn what you can do here. (By Menachem Ani. Posted February 14.)
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail and social media. (By Adriana Stein. Posted December 1.)
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences. (By Chelsea So. Posted March 1.)
Google Ads is fundamentally changing the way recommendations work. Here’s why you should exercise extreme caution when applying any recommendations. (By Greg Finn. Posted January 5.)
Learn about the Hagakure Method, a modern approach to Google Ads management that combines simplicity and automation for better results. (By Benjamin Wenner. Posted October 5.)
Use this script to provide GPT with data about your account and get a performance summary that can be shared with clients and stakeholders. (By Frederick Vallaeys. Posted June 5.)
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more. (By Jason Tabeling. Posted August 31.)
This script can help you leverage the GPT API to use the maximum number of RSA assets and in turn increase your paid search campaigns. (By Frederick Vallaeys. Posted April 13.)
Learn how to use ChatGPT to boost your paid search efforts without sacrificing strategy, authenticity, or creativity. (By Amy Hebdon. Posted February 1.)
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