Since the launch of Search Engine Land, we’ve given SEO experts a platform to share their deep knowledge and timely insight, with the goal of helping you solve problems, manage challenges, and understand the ever-changing landscape of SEO.
Below are links to the 10 Most Read and Must Read Search Engine SEO Land Columns of 2023 contributed by our awesome panel of subject matter experts.
Not surprisingly, generative AI was the hottest topic in 2023 and dominates our list: 80% of columns were about ChatGPT, Bard or SGE.
Also, I have to give a big shout out to Tom Demers, author of 5 of the top 10 most popular SEO columns of the year. Unbelievable!
Find out how Google’s generative search experience can impact your website’s organic traffic in this in-depth analysis. (By Gilad David Maayan. Posted September 5.)
The ChatGPT API can help address some of the shortcomings of the web interface. Here’s how to maximize the API for specific SEO use cases. (By Tom Demers. Posted March 17.)
Learn how ChatGPT and the ChatGPT API can help you create engaging and clickable title tags. (By Tom Demers. Posted March 27.)
Yandex is not Google, but there are many SEOs who can learn about how to build a modern search engine by reviewing this codebase. (By Michael King. Posted January 30.)
Learn more about EEAT, specifically what it means, why it’s important for SEO, and tips for using it to your advantage. (By Zoe Ashbridge. Posted March 13.)
A seven-step process assisted by ChatGPT to streamline featured snippet optimization and increase traffic for top-level keywords. (By Tony Hill. Posted May 11.)
We’ve tested the top AI-generated content detection tools. Here’s what’s good and bad about them, plus what to expect when using them. (By Tom Demers. Posted April 25.)
Don’t miss out on Bard’s strategic advantage in SEO. Here are four ways to maximize Google’s AI chatbot to fine-tune your SEO strategies. (By Lauren Busby. Posted October 23.)
Here’s what to remember when creating requests, plus examples of SEO-focused ChatGPT requests for everyday work. (By Tom Demers. Posted February 24.)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes. (By Tom Demers. Posted March 2.)
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