Search engine optimization can seem overwhelming. Fortunately, there are many helpful educational resources to get you started.
Here are my favorite SEO tutorials for beginners.
Helpful SEO Tutorials
“The Beginner’s Guide to SEO“ by Moz is an in-depth tutorial on how search engines work. It covers the fundamental strategies that make websites search engine friendly.
Topics include how people interact with search engines, keyword research, search engine myths and misconceptions, and performance measurement and tracking. It also includes a handy SEO glossary.
“The Beginner’s Guide to SEO” by Moz
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“Beginner’s Guide to Search Engine Optimization“ is an official Google overview. Describes how to help search engines crawl, index, and understand site content. It also addresses what to avoid.
The guide doesn’t cover critical link building tips, but does address promoting your content on social media and niche communities.
Google’s “Starter’s Guide to Search Engine Optimization”.
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“The Beginner’s Guide to SEO“ Ahrefs includes sections such as keyword research, on-page optimization, link building, and technical topics. It also has a separate section for local SEO segmented by niche.
“The Beginner’s Guide to SEO” by Ahrefs
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“The Ultimate Guide to SEO in 2023“ from HubSpot includes the “Complete SEO Starter Pack” that can be downloaded for free. Many chapters have videos for deeper understanding. The guide also lists “more resources” for deep learning.
“The Ultimate Guide to SEO in 2023” by HubSpot
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“Complete Guide to Ecommerce SEO (2024)“ from Shopify focuses on e-commerce and includes creating an SEO strategy, keyword research, site architecture, and more. This guide is shorter than the others on this list, but it’s a solid overview of the basics of eCommerce SEO.
“Complete Guide to Ecommerce SEO (2024)” by Shopify
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“The Complete Guide to Wix SEO: Everything You Need to Know“ of the leading site-building platform addresses SEO integrations and useful third-party tools.
“The Complete Guide to Wix SEO: Everything You Need to Know”
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“WordPress SEO: The Definitive Guide“ by Yoast, the WordPress plugin, explains essential configuration tactics for the popular content management platform.
“WordPress SEO: The Definitive Guide” by Yoast
Advanced Tactics
Practical Ecommerce’s “10 Money-Saving Do-It-Yourself SEO Tips” is our frequently updated bullet point.
Our “How to do it for SEO” The series consists of 12 installments that explain how search engines work and how to plan your optimization strategy. Much of the series is for people who already have a place. Includes sections on diagnosing errors, managing migrations and redesigns, and mitigating risks when changing content or URLs.
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