Content marketing and its close cousin search engine optimization are the “attraction” of many promotional plans. Articles, videos and podcasts attract potential customers to businesses and engage them with useful, informative or entertaining content.
In October 2022, your company’s content marketing might include articles about financial planning, choosing holiday gifts, Italian or Polish heritage, historical or celebrity birthdays, or celebrating Internet Day.
Here are five content marketing ideas your business can use in October 2022.
1. Financial Planning Month
The Financial Planning Association created Financial Planning Month in 2002 to educate Americans about financial planning and how to save money. Financial planning includes topics such as retirement planning, estate planning, insurance and investing.
October 2022 is Financial Planning Month in the United States. Use this celebration to produce content about smart holiday shopping and why your products are great value.
Some have argued that it was no coincidence that this October celebration comes just before the Christmas gift-giving season, when so many people can overspend.
For your October 2022 business marketing, consider writing articles related to financial responsibility and holiday shopping. You can highlight the value associated with your products or how buying gifts ahead of time with a budget in mind can help your customers.
You can still aim to sell your products while making the case for responsible shopping and helping people understand the value your products and business bring.
2. Holiday shopping guides
It’s the season for giving, and your company’s content marketing should reflect that. October is a great time to start promoting gift guides with your best products and offers for Christmas 2022.
With October two months before the holiday season, shoppers are likely already looking for gift ideas. Photo by Erica Marsland Huynh.
Do you sell beauty products? Why not put together a holiday makeup gift guide? Or, if you have a home decor business, put together a holiday home gift guide with items for each room.
This content will not only benefit your customers when they are looking for holiday gifts, but it will also serve as a reminder that your company exists with attractive products.
3. Heritage Month
October is Italian-American and Polish-American Heritage Month. So it’s an opportunity to create content that celebrates the many contributions to America of Italian and Polish immigrants and their families.
For example, a company that sells electrical equipment might create content that describes how the wave of Polish immigration from 1870 to 1914 contributed to significant growth in public works and private construction in the US.
A western clothing and footwear retailer could create content about the Italian craftsmen who essentially created the cowboy look. Pio Serratelli, an Italian, started his hat making business in 1878. Serratelli is considered by many to be one of the finest western hats ever made. Likewise, the famous boot maker Tony Lama, known for the cowboy boot company he founded, was also Italian.
An Italian-American founded the startup company Tony Lama.
Within the industry your business serves, there will almost certainly be an opportunity to celebrate Italian-American or Polish-American heritage that would resonate with your customers.
4. Famous birthdays
The 39th President of the United States, Jimmy Carter, was born on October 1, 1924.
A staple of “culture” or “lifestyle” content marketing is creating posts about famous people around the time of their birthdays. This tactic can be great if there’s a connection between your products, customers, and the person you’re featuring.
A mini-biography about a celebrity might go well with your products. For example, a menswear store might profile the style of actor Zach Galifianakis using press photos. The article might end with product suggestions for a similar look.
Here are some examples of people you could write about around their birthdays.
October 1
President Jimmy Carter Julie Andrews Zach Galifianakis
October 2
Sting Annie Leibovitz Mahatma Gandhi
October 3
Tessa Thompson Al Sharpton Gore Vidal
October 4
Susan Sarandon Charlton Heston Rembrandt
5. Internet Day
Sir Tim Berners-Lee helped launch the Internet and thus contributed to the eventual growth of e-commerce.
On October 29, the world celebrates Internet Day to commemorate the creation of the first website by Tim Berners-Lee in 1991. The simple page has only a short text that says “This is a proof”.
While this may not seem like much, it is hard to imagine a world without the Internet. Today, the Internet has become an essential part of our lives.
For this holiday, find a way to connect the products or services you sell with the emergence of the World Wide Web.
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