Google’s John Mueller had another one-liner – this one was published Twitter and says, “Programmatic SEO is often a fancy banner for spam.”
The context is that Lily Ray noticed that “dozens of sites” are using “programmatic SEO” by “scraping and reusing data from other sites to create a large number of hyper-specific landing pages about songs, maps, schools, pets” , he wrote. Yes, we all see that these things often rank well in Google.
Well, Google’s John Mueller called it spam.
Here are those tweets:
I love fire, but also programmatic SEO is often a fancy banner for spam.
— John Mueller (Official) · No #30D (@JohnMu) July 25, 2023
To be fair, programmatic SEO isn’t always spam, but hey:
Forever the optimist.
— John Mueller (Official) · No #30D (@JohnMu) July 25, 2023
Why does John call this spam? Well, coding is basically used to generate automated content from various sources to create pages automatically. Is this spam? Well, I think Google defines it as spam and so do many of you.
Unfortunately, these things, when done right, rank well in Google Search.
Discussion in the forum a Twitter.
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