RALEIGH, NC / ACCESSWIRE / December 20, 2023 / ACCESS WIRE, a leading news service providing regional, national and global news to thousands of customers worldwide, understands that a shared goal among businesses of all sizes and industries is to improve their search engine optimization (SEO) performance .
This is because SEO plays such a crucial role in a company’s online success and overall visibility.
While there are a number of ways for brands to improve their rankings, a great but often overlooked marketing tool is press release distribution.
“Consistently including relevant keywords and phrases in press release campaigns is a great way for brands to consistently improve rankings, increase website traffic and build brand awareness,” said Jennifer Hammers, executive vice president of sales and marketing of Issuer Direct.
In order for businesses to improve their SEO performance, they must first track key metrics.
ACCESSWIRE suggests that brands pay attention to the following:
Organic Traffic – This traffic comes from unpaid sources. Visitors who come to your content organically are actively searching for information that makes it a high-quality source. According to a Forbes article, in 2022 organic clicks accounted for 45.1% of all clicks on search results.
Time on Page – Algorithms assume that the more time a user spends on the page, the more relevant and attractive it will be. This metric is especially important for companies that also host their press release content on their website.
Domain Authority – This metric was developed by Moz to measure a website’s likelihood of ranking on search engine results pages (SERPs). Businesses can positively influence their domain authority by distributing a steady cadence of online press release content to their target audiences.
To learn more about ACCESSWIRE’s press release distribution services, visit accesswire.com.
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About ACCESSWIRE/Issuer Direct Corporation
Issuer Direct is a leading communications company providing solutions for both PR and investor relations professionals for over 16 years. Our end-to-end solutions are used by thousands of clients, from emerging startups to multi-billion dollar global brands, ensuring their most important moments reach the right audience, through our industry-leading news feed, IR website solutions, event technology and compliance solutions. For more information, visit www.issuerdirect.com.
The story continues
Issuer Direct Corporation media contacts:
Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com
Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com
SOURCE: ACCESS WIRE
See the original Press release at accesswire.com
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