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As a search engine optimization (SEO) professional, I have been fascinated by the advances made in artificial intelligence (AI) over the past few years. While AI is certainly not a new concept, the ability of SEO experts to harness its magic is.
Having helped numerous clients with their SEO efforts with AI, I can confidently say that AI is important for businesses to stay ahead of the competition. That is exactly what this article is about. Let’s take a closer look at some key tools and strategies you can use for greater SEO success.
Related: 4 Ways This SEO Expert Uses AI to Create Content, and How You Can Too
The potential of AI in SEO
AgilityWriter, NeuronWriter, Bing AI, OpenAI’s Playground and ChatGPT, Perplexity AI and so many other AI tools provide businesses with bigger, faster and more streamlined opportunities to maintain a competitive advantage.
From personal experience, AI can help with SEO efforts, including simplifying the process of creating engaging content by:
Help with A/B testing
Metadata optimization
Offering suggestions for catchy headlines
Data analysis and trend identification
Creating amazing graphics
Predicting How SEO Fixes May Work
Generation of article ideas and outlines
Paraphrase the content
Check for spelling and grammar errors, etc.
As AI technology becomes more widespread and accessible to the public, it’s time to integrate AI into your SEO strategies before you miss the bus. Let’s see how this can be done.
How to integrate AI into SEO strategies
First of all, there is good news. If you’re ready to integrate AI into your SEO, you don’t need to do a massive overhaul all at once. Instead, you can adopt a strategy of gradually implementing AI with small investments. This is a good idea because it can provide your company with good levels of experience as you develop your abilities to work with AI over time.
For example, AI can help you with your SEO efforts by:
Analysis of user behavior and preferences
Identify areas for improvement in your current SEO practices
Try different approaches to determine which works best
Related: 5 Free AI Tools That Can Take Your Content to the Next Level
AI-powered SEO strategies
A primary goal of all SEO specialists, including myself, is to increase rankings. With AI SEO tools, this is now a much faster and easier task. Here are five tools I use to help clients:
AgilityWriter: With AgilityWriter, you can provide the tool with your topic and keywords, and it generates an outline and an article. It is fact-based and provides resources. It can also generate metadata for you. Additionally, it may sometimes provide you with internal and external links to help with your link equity.
NeuronWriter: You can input your already written article into the tool. You can then select the top competitors for the keyword of your choice. Your article’s keyword usage is evaluated against your competitors, allowing you to optimize your article for keywords your competitors have used but you haven’t. It can also generate a meta title and description. In addition, you can get a score for the best performing article and work to improve your score to beat the niche leader in terms of keyword optimization.
Bing AI: Bing AI offers three main options in its browser. These are “Chat”, “Create” and “Statistics”. It can provide resources and answer queries in addition to many other things, such as generating text-based images. With written responses, you can select the tone of voice, format, and length. Meanwhile, predictive text enables much faster typing results by simply pressing the tab key and selecting the predicted word.
OpenAI Playground and ChatGPT – These tools are great for creating tables, generating content ideas, creating article outlines, comparing texts, identifying and researching high-ranking keywords, researching niche topics, etc.
Perplexity AI – This tool is great for checking facts, information and statistics. And what else is great about it? It provides links to sources, helping writers in the content creation process while ensuring more accurate writing.
While these are just a handful of examples of AI tools that can be used in SEO, I hope you can see how they can save you and your team a significant amount of time and effort. Small businesses can really benefit from these tools, many of which have extensive functionality, such as analyzing user behavior and search patterns, gathering competitive data, and leveraging AI for decision making based on data that continuously improves your SEO efforts.
Related: How Can AI Improve SEO?
Challenges and solutions
However, using AI tools for SEO does not come without its challenges. Among the biggest ones I’ve encountered are a lack of in-house expertise and data privacy and security issues.
To counter these challenges, my advice is to choose AI-powered SEO tools that provide clear explanations of their algorithms and methodologies. Additionally, you need to openly address communication challenges with your team and clients about managing expectations regarding the role of AI in your SEO efforts.
It’s undeniable: AI tools for SEO can significantly boost your efforts to climb rankings and produce higher quality content in a fraction of the time. Integrating these tools into your strategies is not only next level, but necessary to enable you to compete. While AI tools come with certain challenges and shouldn’t be relied upon for results alone, they can enhance your efforts, optimize them, and help you achieve your organic traffic and ranking goals.
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