The dramatic rise of AI has caused seismic changes in numerous countries around the world, and SEO is no different as all things have been considered and taken into account. A collaboration of research teams from Georgia Tech, IIT Delhi, Princeton University and the Allen Institute for AI gave some findings this can make sites easier to optimize for AI search than would otherwise have been the case.
With all that said and now out of the way, it’s important to note that researchers call it the Generative Engine Optimization technique, or GEO for short, and it’s helped give small sites a 115% boost. This finding is important because this is the kind of thing that could potentially end up making smaller sites more competitive against numerous corporate giants. Additionally, using GEO provided a 40% increase overall when the scope was expanded to include sites of different sizes.
GEO was tested with Perplexity.ai, a search engine that works similarly to BingChat because it is modeled after Microsoft’s property. Numerous search queries were analyzed in order to create a suitable benchmark, and in the end, the researchers were able to test nine strategies that could be useful for those who want to excel in SEO in this brave new world that is full of disruptions . caused by the AI and find out which one worked best.
Changing your writing style to authoritative can be a good place to start, and adding keywords based on search queries is a time-honored technique that continues to carry significant weight. While this is the case, SEO professionals should also include technical language whenever feasible in order for the content to appear truly authoritative in the niche.
Additionally, adding unique words can help make your writing appear more in line with search engine algorithms, and fluency optimization can make all your written content flow much more smoothly. It can also be helpful to add sources whenever possible, and citing them directly will go a long way toward meeting the authority requirement that has made SEO so hard to crack in recent years.
Citations from highly reliable sources can also improve search rankings across the board, and one of the most surprising findings of all is that interspersing statistics with your content can be a great way to give it a leg up. of search engine rankings. Finally, making content easier to read is also a tried-and-tested strategy, although it can be difficult to balance this with the inclusion of technical terms.
Of all the strategies described above, three stood out in particular for their ability to deliver a 30% to 40% increase, regardless of the niche targeted. These were citing the source, adding citations and statistics and incorporating them will probably help make SEO much easier than if they were used individually.
Fluency optimization is also a great method given its ability to provide a 10% increase as well as simplify the language being used. Keyword stuffing, on the other hand, seemed to be quite a risky strategy because it could lead to a 10% reduction in effectiveness, so simply adding more keywords is probably not going to be a good way to get the desired results.
It has long been assumed that AI would be somewhat of a death knell for SEO, but this turned out to be unnecessarily alarmist. AI is changing the way we approach SEO, but the field itself will likely remain a mainstay as long as the people working in it are able to adapt to the needs of the day.
Read next: Websites and blogs hosting fake AI-generated articles rise by 1100%, Newsguard reports
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