Google’s John Mueller said at the last Google SEO office hours as of December 2023 that there is no such thing as perfect SEO. He said, “in fact, no SEO is perfect.”
This is because the internet, web and search engines are always changing and so is your SEO. “The Internet, search engines and how users search is always changing. So SEO will also evolve over time. This includes both technical elements, such as data structure, as well as quality considerations,” he added.
So, if you can’t get perfect SEO, should you even bother with SEO? John said you should, he wrote, “However, just because you can’t do perfect SEO shouldn’t discourage you.”
He said it to the 7:12 p.m in this video:
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