With a shared commitment to foster a safe and trusted environment for publishers and advertisers, BidsCube and Pixalate have partnered to strengthen the digital advertising industry and make it more transparent.
Pixalate’s fraud protection, privacy and compliance analytics solutions are integrated into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. It will enhance the company’s focus on quality, strengthening its dedication to delivering safe and compliant programmatic advertising products.
“As programmatic advertising continues to evolve, addressing ad fraud and ensuring transparency has become paramount to success,” said Dmytro Chebakov, CEO of BidsCube. “Our partnership with Pixalate reflects our commitment to providing reliable and secure programmatic advertising solutions.”
Why we care The association of BidsCube i Pixalate stands out because it is a substantial step towards creating a safer ecosystem that benefits advertisers and publishers. The last report of the Association of National Advertisers confirms the concern for transparency problems in the programmatic market. The strategic partnership between BidsCube and Pixalate marks an important milestone in the fight against ad fraud and the defense of transparency in programmatic advertising.
“Our partnership with BidsCube offers its customers comprehensive fraud detection and prevention solutions,” said Jalal Nasir, CEO of Pixalate. “We are encouraged by their proactive approach to creating a programmatic advertising ecosystem based on transparency, efficiency and quality.”
How it works. For BidsCube customers, the new features will be available on all platforms immediately. Users can navigate through the built-in Pixalate dashboard to customize all the necessary settings. For partners using managed services, an on-demand traffic monitoring option will be available with Pixalate solutions. The company aims to provide all parties involved with a safer and more reliable environment.
Why it matters to advertisers and publishers. This partnership will affect more than 250 of BidsCube’s global programmatic partners that use the company’s products, providing trusted publishers with more revenue and advertisers with high-quality ad inventory.
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