4 SEO tricks to attract more customers

A smart business owner knows the value of website optimization. In today’s digital market, an SEO-friendly website with strong keyword research, meta tags, good page speed and backlinks helps you stand out. If you want to know how to improve search engine rankings for small business websites, you’ve come to the right place.

Here are simple ways to attract more people to your site.

1. Good backlinks can improve your search engine ranking

You need to create high quality content that trusted websites will want to link to. Try to appeal to your industry or niche. You can even send emails to connect with influencers or experts in your field.

You may need to clean up your reputation if you’re having trouble making connections. Set up alerts to see what your customers are saying about you.

2. Your website optimization strategy needs target keywords

You can check Google’s search suggestions or use complex keyword tools like LSI Keyword Generator.

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If you’re looking for free tools, check them out Google Trends. QuestionDB is another useful tool you can use to find better keywords. It helps you generate hundreds of content ideas. Just enter a broad keyword to create many valuable keywords that you can use.

To get started with QuestionDB, click the yellow button below:

3. Use descriptive URLs

Now that you’ve found the right target keywords to attract people in your industry or niche, use them in your URL and article. Putting relevant keywords in your URL can help search engines understand what’s on your page. This can make your website more visible in search results, attracting more targeted traffic.

4. Don’t forget mobile devices in your website optimization plan

Your site should look good on smartphones. According to the Pew Research Center, about three-quarters of Americans shop online with their smartphones. But you’ll turn away potential customers if your site looks awful on mobile devices.

This is why you should make your site work Google mobile optimization free trial. You can do it in less than 30 seconds in your browser. Copy and paste your site’s URL into this tool and you’ll get a detailed report that tells you what you’re doing well and what you can improve.

Click the yellow button below to run your site during this test.

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