Google now offers an easier way to set up pre-order video campaigns on YouTube in Google Ads.
To simplify the buying of reserved media, the Google Ads self-service option includes several YouTube ad products, including YouTube Select selections, YouTube TV selections, and the cost-per-impression masthead (subject to local availability) .
Google screenshot, December 2023
What are Reserve Video Campaigns?
Reservation campaigns allow advertisers and agencies to buy specific ad placements based on cost per thousand impressions, which is ideal for campaigns aimed at promoting brand awareness or introducing new products.
The process has been simplified, enabling direct purchases via Google Ads booking or Display and Video 360 instant booking.
Benefits of reserve media placements on YouTube
Benefits include greater control over impressions, high visibility through prominent placements like the YouTube Masthead, access to prime content through YouTube Select, and wider audience reach.
Google screenshot, December 2023
Targeting options have been expanded to include YouTube Select, topic targeting, interest targeting, affinity audiences, and demographic targeting, giving advertisers enhanced tools to reach their desired audiences.
Additionally, booking campaign planning requires careful consideration of campaign details and creative approvals to ensure successful execution.
Opportunities for advertisers
this update It’s part of Google’s ongoing efforts to streamline the ad buying process and provide more flexible and efficient solutions for advertisers and agencies.
For marketers and advertising professionals, access to high-impact YouTube ads in Google Ads will simplify campaign creation.
Familiarizing yourself with the new system is critical, making sure your campaigns align with Google’s policies and make the most of fixed CPM and prime inventory options for maximum brand exposure.
Featured Image: PixieMe/Shutterstock
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