If I ask you, “Are your marketing campaigns effective?” could you answer it with confidence?
And if you can’t, do you know how to find out?
Not only do our bosses want to know if their investment is being spent wisely, they also want to know if the input is worth the return.
Sometimes providing those answers is the hardest part of our job.
Spend time developing marketing strategies and budgets. Carefully map each channel and set up tracking to ensure you’re properly attributing traffic and conversions. And the strategies are launched.
Now is the time to evaluate whether the campaigns are performing as you designed them.
Are they effective? Are you hitting targets and hitting KPIs?
Are they driving the results your bosses expect?
With so many inbound channels and sources, it can be difficult to know which ones are important to your campaigns and leads. And while we can’t tell you which ones are important for your specific campaigns, we can give you the resources to find out for yourself.
Join me and Shaubhik Ray, Senior Director of Digital Analytics at iQuanti, as we show you how to get that data out of the data you already have at your fingertips.
Register for our next webinar to learn techniques to better measure the effectiveness of your campaigns. You’ll discover where to look for the hidden data that guides optimization and helps you confidently answer your initial question.
The key points you can expect to learn are:
Different measurement techniques you can implement today.
The advantages and disadvantages of each measurement technique.
How to select the right measurement technique for your business and campaigns.
We improve your ability to predict the success of your marketing programs and get the insights you need to target or strategize next year’s campaigns.
Be sure to register today even if you can’t join us live. We’ll send you the on-demand recording that you can watch later. But, one of the benefits of joining live is the ability to ask questions specific to your unique situation.
Hope to see you there!
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