Image credit: Myriam Jessier of Unsplash.
Search Engine Optimization (SEO) is a surefire way to increase your online ranking and gain more visibility. You will already know this and would have already implemented an SEO strategy. However, it may not work as well as you would like.
You may want to improve your SEO strategy. While this is a common thought for most business owners, it can often seem complicated.
It doesn’t have to be. While a few strategies can help, three can be best recommended. They will be relatively simple to do, but they will have a lot more impact than you might think.
Improve Your SEO Strategy: 3 Big Strategies
1. Optimize your images
Images are an integral part of a page’s design and help break up content and keep the reader interested. However, these should not just be tossed and forgotten. They will need to be strategically placed to have the best possible impact on the page. Then there’s the impact they can have on your SEO.
Alternative tags, file names, descriptions and many other factors can be used improve your SEO. They will add a lot more on-page optimization than you might think. Put time and effort into all of this whenever you add an image to a page. As minor as this may seem, it can make all the difference in the SERPs.
2. Go deeper into keyword research
When you want to improve your SEO strategy, it pays to start from scratch. How do you handle yours? keyword research dictates the results in many ways. For example, it ensures that you target the most appropriate search terms. Make sure you spend a significant amount of time on this.
It’s worth investing in some tools to help with this, such as a keyword rank checker. These allow you to find out what types of content rank for specific keywords and you can use this to inform your SEO strategy. You can develop similar but better content around the same areas.
3. Structure of the highlighted fragments
Highlights it takes up a decent amount of real estate on search engine results pages. They contain what search engines believe is an “instant answer” to a searcher’s question. This information comes from a website, and the featured snippet also includes a link to that specific article.
With the importance of showing up in search engines, getting featured snippets has a huge impact on traffic. You will need to structure your content properly if you want to earn one of these snippets. Focus on the queries you know trigger those snippets and focus on answering those questions.
Improve your SEO strategy: closing
Trying to improve your SEO strategy can often seem like a complicated and even overwhelming process. You may not be sure what will actually work and help generate better results. Fortunately, it shouldn’t be as complicated as you might think.
In contrast, some strategies are relatively simple, despite the impact they could have. When used in addition to a solid SEO foundation, they will help you see many more results.
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