Social media strategy and firm marketing for attorneys, attorneys

Related Practices and Jurisdictions

Monday, September 19, 2022

Social media is an easy and effective way to build your network, brand and business, especially since the time of Covid social distancing.

Social networks help us stay in front of the people who matter most: customers, referrals, colleagues, recruits and others.

If you’re not using social media as part of your digital marketing strategy, you’re missing out on a quick, cheap, and effective way to reach your target audience.

But in case you’re still not convinced, here are six reasons why you and your organization should adopt a social media strategy today.

It is profitable: Implementing a successful social media strategy costs little or nothing. It is accessible and achievable for organizations of all sizes and entrepreneurs. Create an editorial calendar, reuse content and use the right hashtags and visuals. Tools like Canva and others make it easy for anyone to create custom graphics for social media to accompany posts.

It’s fast: Social media allows you to spread information to your followers quickly and effectively instead of waiting for a post to feature your article. An effective social media strategy uses social media in conjunction with email marketing for maximum impact and reach. It also gives potential customers an easy way to express interest in your business and products.

It gives you control: Social media gives you a powerful way to highlight your organization and people whenever you want, such as biographies, internships, case studies, company history, a TBT/FBF campaign to showcase past posts, that kind of evergreen content (which is content that doesn’t expire or lose relevance over time) is powerful and can help fill your content calendar.

It works: Social media is an effective branding, recruiting and lead generation tool simply because so many people use social media. It also amplifies your other marketing/business development efforts, especially when your employees are engaged and sharing content. Also, social media marketing improves your search engine optimization. Social media posts drive traffic to your website. Sharing content from your blog or website on your social channels is a great way to get readers to grow your readership.

Build credibility: Social media helps establish your organization and your employees as thought leaders in their respective fields. It keeps them on top of their target audience: customers, referrals, prospects and candidates, which is key in a saturated market.

Build relationships: Social media is a powerful way to network and build relationships around the world. It gives you the ability to expand the reach of your content, which can lead to new business and opportunities. The ability to create genuine human connections is one of the key benefits of using social media for business purposes.

Bonus tip: Social media allows you to keep a close eye on your competitors. Monitoring your competitors’ social media activity can reveal gaps in their products or services and, of course, opportunities.

Have I convinced you yet of the importance of using social networks?

You don’t have to do it alone, you can do it outsource your social media marketing and also start small – don’t try to be on every channel – you only need a presence on the channels where your customers and target audience are.

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