Google Ads is releasing a step-by-step guide on how to complete business operation verification.
The document will provide clarification on the reasons for business transaction verification failures and include examples of scenarios where an advertiser may be elected to undergo business transaction verification as part of the advertiser verification program.
Marketers can expect access to the guide later this month, although an exact date has yet to be confirmed.
Why we care The guide aims to simplify the business operation verification process and outline the potential reasons for verification failure, empowering users to identify and troubleshoot issues for successful resolution.
accessibility To access the step-by-step guide, click on the “billing icon” and choose “Advertiser Verification”. Additionally, the document will be available through account prompts for easy accessibility notifications, as seen below:
Does this affect me? To determine whether you need to complete verification of business operations, check the specific steps under “Your Status” on the page. If any of these steps are present, it means that verification is required. Click “Get Started” next to the appropriate step and proceed to complete the application form to complete the business operations verification process.
What Google says. A Google spokesperson said in a statement:
“This update is made solely to provide additional information to advertisers and no changes have been made to the scope of the Advertiser Verification Program.”
What is business operation verification? Business operation verification is a step in the Google Ads advertiser verification program. It ensures a safe advertising experience for users by proving that you are a legitimate business.
To establish verification, advertisers may be asked to confirm information about their business operations, promoting transparency and credibility in advertising, such as:
Your business model (eg: authorized dealer, affiliate, direct supplier of goods/services). Your business registration information. Your product/service offerings. Your business practices. Your relationships with advertised brands or third parties, if applicable.
After providing the necessary information, Google will verify your business operations. A disclosure with your name or the name of the business represented, along with your location, will then be displayed and linked from the ads you post.
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deep dive. Read Google’s announcement in full for more information.
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