What if you could be in a room with 21 top SEO experts?
What can you ask for? What could I learn?
SEO Trends 2024 it’s the next best thing.
We spoke to the most insightful experts we know and asked for their best advice for navigating the year ahead.
With the rapidly evolving search landscape, sometimes it feels like you blink and everything has changed. And, the past year has seen particularly impactful transformations in SEO, from “useful content” updates to Google’s Search Generative Experience (SGE).
How can you adapt to these changes quickly enough to maintain a competitive advantage?
How are you optimizing your SEO strategy to prepare for the coming year?
So, we asked the top 21 SEO experts and compiled our findings into this insightful compilation, full of industry-leading thoughts and actionable advice from respected SEO experts.
Let’s delve deeper into some of the topics discussed inside.
This book is about AI, but it’s really about people
In SEO Trends 2024we’re delving into the realm of AI, but ultimately the AI isn’t the star of the show, you are.
The human touch remains crucial when adopting AI into your strategy, and this e-book highlights the importance of working alongside it rather than relying on it as a human replacement.
Inside, our expert contributors guide you in navigating your relationship with AI as a powerful tool, an environment to work with, and occasionally an adversary.
“Useful” is a bigger word than you think
In 2024, Google will change the game with a redefined meaning of “useful”.
Inside, we explore how the definition of “useful” content and websites is expanding and the impact of the updates. Here are some key ideas:
Google evaluates the value and usefulness of your entire site, so make sure your website has a clear and unique value. Engage with generative AI and understand how it works before trying to fight it. “Expertise” will be a key differentiator: knowledge and original data attributed to named authors.
Prepare for Generative Search Experience with “Search Experience Optimization”
The experimental phase of Google’s SGE is causing waves of anticipation and anxiety in the industry.
But the key is to be discovered by the generative AI and know when to be its ally and when to be its enemy. Here’s what you really need to know:
AI in search will disrupt the performance of entire groups of queries, data collection, and potentially the balance between platforms. Search success can come down to being discovered by generative AI and finding as many opportunities as possible to show your brand to users. Humans are irreplaceable for setting SEO strategies in a new AI landscape and will be for some time.
Prepare for disruptions: keep calm, educate, and move quickly
Disruption is on the horizon, but while the models for driving business goals may change, the essence of how people seek information remains consistent.
The following will be crucial elements for navigating this dynamic landscape in the future:
Understanding a user’s true intent should guide you: Spam and infrequent results are dying. Don’t forget about technical SEO – keeping a tidy site can also help insulate yourself from merciless central updates. Use AI strategically to give yourself more time to think about the big picture.
Building new information models: entities and ontologies
The future of SEO lies in understanding complex concepts such as entities, schema, advances in machine learning algorithms, and how large language models (LLMs) work.
Here are some key ideas on how to use the continued advancement of entities and knowledge graphs to your advantage:
Understanding the “entity” is critical to future SEO success because it is both a human model and a data understanding model. Lean into exploration and knowledge by making meaningful connections. Developing well-organized ontologies—maps of entities and their connections—will set you up for success in AI and Google search platforms, and improve user experiences.
Expert collaborators
Adam RiemerPresident, Adam Riemer Marketing, LLC
Aleyda Solísfounder and international SEO consultant, Orainti
Andrea VolpiniCo-founder and CEO of WordLift
Andrew ChadwickFounder, Keyword Statistics
Angie NikoleychukContent Marketing Manager, Search Engine Journal
Ben SteeleSenior Editor, Ebooks, Search Engine Journal
Dan TaylorPartner and Head of Technical SEO, SALT.agency
Eli SchwartzGrowth Advisor, Product-led SEO
Jes ScholzMarketing Consultant, JesScholz.com
Kevin IndigGrowth advisor for fast growing startups
Martha van BerkelCEO, Schema App
Matt G. SouthernSenior News Editor, Search Engine Journal
Mordy ObersteinHead of Brand SEO, Wix
Motoko HuntPresident/International CEO, AJPR
Olga ZarrSEO Consultant, SEOSLY
Patrick StokesTechnical SEO and Product Advisor, Ahrefs
Roger MonttNews Writer, Search Engine Magazine
Ryan JonesSVP, SEO, Razorfish
Shelley WalshSEO Content Strategist, Search Engine Magazine
Ulrika VibergCEO and Senior SEO, Unikorn
Vahan PetrosyanChief Technology Officer, Search Engine Journal
This e-book is your definitive guide to surviving and thriving in this dynamic digital landscape.
With expert commentary and insights from industry leaders, this authoritative resource is just what you need to meet the challenge of 2024 and beyond.
It’s time to embrace change, learn how and when to target your strategy, and chart a course for SEO success in the years to come.
Get your copy SEO Trends 2024 today!
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