Data has become the driving force behind financial resilience and success, challenging marketers to navigate increased CPCs and automation. The need for advanced analytics and leveraging proprietary data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to superior search performance and beyond lies in the strategic use of AI technologies and the integration of your own customer data, marketing data and data of web analysis.
Join Matt Zeiger, Vice President of Technology at Adlucent, in his insight SMX Next session while revealing how to use proprietary data to build predictive models. Find out how enabling these models in your Google Ads campaigns can deliver unparalleled performance results.
look at the session here and learn how to connect data across channels and use a comprehensive framework to manage connected data. You’ll also receive these takeaway essentials:
Using cloud technology to gain insights: Understand how cloud-based AI can bring together multiple data sets, providing valuable insights that fuel marketing performance. Performance Media Campaign Optimization: Implement new strategies to leverage predictive models across multiple campaigns, driving targeted results. Boost business efficiency: Find out why data-driven decision making can enable businesses to streamline operations and achieve greater financial efficiency.
After seeing the sessionyou’ll be well-equipped to navigate the complexities of AI-powered marketing and leverage predictive analytics to achieve unprecedented success.
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About the author
sweetener is the performance marketing agency that proves that superior performance knows no bounds. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of humans and machines for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create personalized predictive programs that drive ever-better results. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and is ranked as one of the top marketing companies in the US by AdAge.
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