Google marks its 25th anniversary by reflecting on the world’s most searched topics, showing the power of human curiosity and the universal nature of certain interests.
Here’s the toy that inspired millions to dream big. This year, we’re celebrating the most wanted icons of all time. #YearInSearch pic.twitter.com/9LRCornDOY
— Google (@Google) December 12, 2023
This milestone provides a unique perspective on how global search trends have evolved, revealing shared interests and concerns.
Google search: 25 years of digital history
Over the past 25 years, Google search trends have revealed a collective curiosity, highlighting similar moments and queries around the world.
Google’s “25 Years in Search: The Most Searched” film offers a vibrant montage that captures significant cultural and historical moments over the past quarter century.
Starting with Neil Armstrong’s groundbreaking mission to the moon, the video takes us on a journey through different areas of interest.
It showcases the remarkable sporting achievements of Cristiano Ronaldo and Virat Kohli, entertainers like BTS and Taylor Swift, and cultural icons like Pokémon and Harry Potter.
It also touches on significant social and scientific breakthroughs, including nuclear fusion, social movements like the Ice Bucket Challenge, marriage equality, and voices of change like Tina Turner, Bono, and Malala Yousafzai.
The video concludes with Coco Gauff’s US Open victory, representing the transfer of dreams and achievements to future generations, encapsulating a quarter century of human innovation, cultural evolution and progress.
Google Trends time capsule
The Google Trends time capsule outstanding each year’s top searches, organized into categories ranging from Anime to Video Games.
Then you can track back when Pokémon dropped out of the top five card games, returning 17 years later (and subsequently dethroning Uno).
Google screenshot, December 2023
It also includes an interactive quiz to see which search trends of the year you like best.
Google screenshot, December 2023
Tomorrow, Google will launch Most Searched Playground, an interactive game and Doodle, featuring the 25 most searched trends.
Year in search 2023
In addition to Google Search’s silver anniversary, Google shared its Year in Search 2023, showcasing the top searches around the world.
Global search trends
The list includes trending topics in current events, entertainment, sports, popular destinations and recipes.
Google screenshot, December 2023
You can also see search trends for over 50 countries, many of which include trends related to longer keyword phrases and questions.
Search trends in Canada
For Canada, the main questions start with how…
How deep is the Titanic? How old was Elvis when he died? How old is King Charles? How long is the Barbie movie? How many episodes in The Last of Us?
And what.
What is Hamas? What is going on is Israel-Gaza? What is leave alone? What is the Willow Project? What is Threads? What is Oppenheimer about?
Search trends in South Africa
For South Africa, you’ll find a section of questions that start with how is it…
How is Celine Dion? How is poetry different from other genres of writing? How is mumps transmitted? How is cholera transmitted? How is the profit distributed among the shareholders?
And when is
When is Father’s Day 2023? When is mother’s day in 2023? When is Eid 2023? When is the Rugby World Cup final? When is Easter 2023?
UK search trends
For the UK, top queries include how…
How to watch the Champions League final? How to watch Jake Paul vs Tommy Fury? How to turn off emergency alerts? How do I get my AI on Snapchat? How to get rid of Snapchat AI?
And when
When is the Coronation? When does Love Island start? When is Jake Paul vs Tommy Fury? When is Eid al-Adha? When is KSI vs Tommy Fury?
Search trends in the United States
For the United States (US), the main questions are about how often:
How often do you think about the Roman Empire? How often is the World Baseball Classic? How often is a blue moon? How often is the World Cup? How often do trains derail?
Local year in search 2023
Local search marketers in the US can also explore trends in specific cities road the local year in research.
Google screenshot, December 2023
Each city’s trends include top entertainment trends.
Google screenshot, December 2023
Entertainment is followed by searches near me, including the most exclusive search in the region.
Google screenshot, December 2023
Google search milestones
In September, on Google’s 25th anniversary, Danny Sullivan, Google’s public liaison for search, shared a series of research milestones.
The list began with the creation of Google Images in 2001, inspired by the high demand for images of Jennifer Lopez’s iconic Grammys dress. The same year introduced the “Do you mean?” feature, using machine learning for spelling correction.
Google News was launched in 2002 to provide timely news information, and in 2003, Google began incorporating smart Easter eggs into Search.
Autocomplete, introduced in 2004 as “Google Suggest”, predicts search queries, saving significant typing time. Google also revolutionized the search for local information that year, providing business details such as maps and contact information.
Google Translate, which started in 2006, now supports more than 100 languages, and Google Trends, launched the same year, provides valuable information about search trends.
Universal Search in 2007 marked a major change, incorporating different types of content such as images and videos into search results.
Google’s mobile app, introduced in 2008, was a major breakthrough in mobile search, and the same year saw the debut of voice search. Google’s commitment to safety led to the introduction of emergency hotlines in search results in 2009.
Innovations continued with Search by Image in 2011, the Knowledge Graph in 2012, and the Popular Times feature in 2015.
Google Discover, launched in 2016, offered personalized content, and Google Lens in 2017 enabled visual searches.
Google’s advances in AI include flood forecasting models started in 2018 and the language understanding model BERT in 2019.
The 2020 Shopping Chart made online shopping easy, and the Hum to Search feature solved the problem of identifying humming songs.
The “About this result” feature in 2021 provided more context about search results.
Multisearch, introduced in 2022, combined text and image searches, and in 2023, Search Labs and Search Generative Experience (SGE) were introduced as experiments to integrate generative AI into search.
Additional milestones achieved by Google Search over 25 years include a broad collection of Google algorithm updates to ensure SERP quality.
Facts about Google
Image of Google Doodles LibraryDecember 2023
Along with milestones in search, Google also shared impressive statistics about its products used by more than half a billion people, six of which serve more than 2 billion users each.
Google Bard, with Gemini, is fluent in more than 20 coding languages. Google Translate offers translation services in 133 different languages. About 70% of generative AI startups, each valued at more than $1 billion, use Google Cloud services. Android’s AI system has successfully protected users from 100 billion suspicious spam messages over the past year. Approximately 500,000 people have completed Google Career Certificate programs. Google Lens facilitates approximately 12 billion visual searches each month. Google Search’s autocomplete feature saves roughly 200 years of typing every day. A single Google Sheet can host up to 10 million cells. YouTube Shorts average 70 billion views every day since last month. The live streaming of India’s moon landing on the Indian Space Research Organization’s YouTube channel achieved the highest viewership ever, with 8.5 million simultaneous viewers.
Google’s ongoing commitment to search and AI
To Google CEO Sundar Pichai reflection on the company’s evolution, highlights Google’s commitment to search technology and innovation.
The publication also served as a reminder of Google’s founding mission, formulated by Larry Page and Sergey Brin, to organize the world’s information, making it universally accessible and useful.
Looking at futurePichai sees AI as the most important technological change, which can overcome the impact of the Internet with continuous innovation.
Featured image: DANIEL CONSTANTE/Shutterstock
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