To rank on the first page of Google, you need to give Google and your customers what they want. It’s usually easy to understand what your customers want, but it can be confusing to please Google.
The easy way to tell if you don’t like Google is to look at where you rank in Google’s search engine results. Not on the first or second page? Chances are high, Google is not impressed with your website.
When this happens, it doesn’t matter if you have the best protein powder or the best vitamin supplement in the business; your customers won’t find you when they search for products.
And that’s precisely why you need to balance Google’s needs with your customers’ needs.
Give Google what it wants so that you rank on the first page of the search results page. Give your customers what they want so that when they see your website on page 1, they’ll click your link, load their shopping cart, and click checkout.
To achieve this, you need to prioritize search engine optimization (SEO) and learn what Google expects from wellness and nutrition brands.
As a wellness and nutrition brand, Google expects your content and website to meet higher content standards than other industries. Google places your brand and website in the Your Money Your Life (YMYL) category..
This means that your content must tick all of Google’s boxes for expertise, authority, trust, confidence, quality and usefulness.
Yes, that’s a great question. But with a proper understanding of what it means to be a YMYL business and how it affects your SEO strategy, you can please the customer, both Google and those with credit cards.
Google expects wellness and nutrition brands like yours to always provide useful content.
As a YMYL company, Google views your content and products as those that may affect the happiness, health, financial stability or safety of others.
Brands in wellness and nutrition and those in industries such as finance, law, news, fitness and housing information meet higher and very specific content standards.
This sentence of Google summarize what your website and content should do:
Websites and pages should be built to help people.
To help Google and its team of employees rank and reward useful websites, your content is scored based on three specific criteria: Expertise, Authority and Trust (EAT).
Websites and content that clearly demonstrate this FOOD they have a very high probability of ranking on the first page of Google. And as a YMYL website, proving and proving EAT means your website and pages are helping people.
So how do you do it? How do you create engaging content that keeps your customers engaged while meeting Google’s high standards?
You must provide Google and your customers with high-quality content that informs, educates, entertains and builds trust.
This seems like a lot, but following some SEO and writing guides, you can make everyone happy. And you can do it without spending hours and hours on your content.
Here’s what you, as a wellness and nutrition brand, need to do:
You must demonstrate expertise in your field. (expertise)
Your “About Us” and “Contact Us” pages should be easy to find. Always include these pages in your website footer and menus.
Use the About Us page to clearly demonstrate your expertise and knowledge; tell Google and your customers why they should trust you. Tell readers what you do to ensure your products and brand meet industry standards of quality and professionalism.
You must demonstrate that the person writing your blogs, articles, and other content is an authority in your field. (authority)
Each blog, article, white paper, and other collateral must have a title and author bio. Include the author’s name and credentials at the top of the page and insert the bio at the bottom.
You need to show that your website is trusted by other experts and professionals. (trust)
Use endnotes and references to support all statements of fact, benefits and research on your website and marketing content; Google and the FDA are waiting to see them. You will be penalized if you do not include endnotes and references.
Include customer reviews and testimonials on your website; consider including them on every page as a design element.
To get it right, ask these questions about every piece of content on your website:
Is this content helpful? Does this content answer questions and educate? Is the author an expert in the industry? Would you trust the author and the content when making decisions about your health, well-being and life? Does this content do more than review known facts about a topic? Does your content offer real value compared to other search results pages? Would you recommend this content to a family member? Is the content free of spelling and grammatical errors? Are your website ads and pop-ups small and easy to close? Is your website content easy to navigate and read?
these SEO and writing guidelines can help give everyone what they want. You have to please Google. But you also need to please your customers.
And the best way to do that is to put your customers first. Think of your website and content as if you were the customer.
It all comes down to creating useful content. Your brand stands for something. The core of this is very likely to be providing better products and options for people. Communicate this.
Help your customers and help Google make it easier for your website to rank on the first page.
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