Google has gotten better and better at evaluating and identifying signals and targeting content that is truly aligned with its standards.
Here are several SEO trends that can help you meet Google’s standards:
Establish E-EAT
You may be familiar with the popular Google acronym of EAT, which stands for “Expertise”, “Authority” and “Trust”. Now, that acronym has gotten an extra “E,” making it “E-EAT.” The extra “E” stands for experience, which means that Google now considers the experience of the content creator to assess its quality.
Google wants to see that the creator has extensive, first-hand, real-world experience related to the topic covered. Let’s say you’ve just launched an online business. In this case, you can achieve online success with tailor-made SEO solutions in Melbournewhere a team of professionals can help you increase the quality of your website content and advise you on which topics to focus on.
Write content for your audience
SEO content creation is booming, so there is more emphasis on audience-oriented content. Let’s say a business website sells plumbing services, but its blog posts talk excessively about pets or home improvement ideas that have nothing to do with plumbing services.
In this case, Google will be suspicious of the content as to whether or not it is intended for the respective target audience. Google’s crawlers will also evaluate whether or not the website can rank for specific high-volume keywords.
In reality, you won’t experience any ranking success if your content doesn’t benefit your target audience. If the content of your content strategy has been solely to increase “search traffic” without considering what your potential target audience would want to know/read, you are less likely to be successful.
You want to use different social networking platforms to make your target audience aware of your brand and then write content for them. Ideally, you should post content that is useful and leaves readers satisfied.
You’ll want to make sure your content ticks the following boxes:
Content is created by real humans
The content is appropriate for the target audience
The content conveys deep knowledge about the industry
It increases the experience and authority of the author
With the rise of AI tools, Google has placed an emphasis on ranking content produced by real people. Therefore, the chances of any auto-generated content being classified are relatively low. That said, you’ll want to increase author expertise and authority by showing that your content is created by real people writing for real audiences.
You may want to hire only experts to create content. At the same time, you’ll want to include author bios or create author pages on your website to show that real experts write all the content.
You can also include links to the writer’s social media accounts so that Google can evaluate the originality of the written content using social signals and identify that the writers are indeed real people and authentic experts.
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