Once you’ve finished your short-term campaign, turn on automation. Your Google review automation will send a text link to patients after they’ve registered, asking for a review. If you don’t have any automation, get it. Don’t worry about sending the link to everyone and possibly getting a bad review. You’ll get 95 excellent reviews to five poor ones. Frankly, if you get more negative reviews than that, you have a bigger problem than a few bad reviews. Embrace negative reviews as a way to improve your dental care.
How to improve Google map ranking with your website
Although your GBP listing information does not come from your website, Google uses the SEO strength of your website to support your Google listing on Maps. The better your website is, the better your listing will rank. Here are six essential ways to improve your website’s SEO and resources.
1. Fix technical errors on the website
Unless you have a super sharp web nerd on your team, this is where a dental marketing company can help. Technical errors involve things that mess with Google’s crawlers and devalue a visitor’s experience on your website. Technical issues include slow page load times, broken links, SSL and HTTPS, sites not optimized for mobile, bad Java script, bad metadata, and 404 pages.
To see if you’re doing well with technical SEO, take a technical SEO analysis, which will give you a qualified score. You want A grades in your analysis; above 90% is the target. If they could be better, call your web design company and ask them to help you get a passing score.
2. You must have custom writing
Personalized and original content is a cornerstone of digital dental marketing. The fundamental reason? Search engines, including Google, pay great attention to unique content. The main purpose of a search engine is to provide the most relevant information to consumers. When a dental practice updates its website with personalized content, it signals to search engines that it is truly trying to offer unique value to its local patients. As a result, search engines interpret it as a reliable and authoritative source of information worthy of a high ranking.
3. Blog more than your competitors
When you update your website with blog posts, search engines take notice. Fresh content indicates that a website is active and invested in providing value. This raises the ranking of the site and positively affects the ranking of its associated GBPs. But how often should you do a dental practice blog? A useful starting point is to analyze your competition. While content quality remains paramount, understanding the volume and length of your competitor’s posts can guide practices in shaping their content strategy. For example, if local competitors are publishing 800-word articles every fortnight, it’s a clear indicator that a practice is matching or exceeding quantity and consistency.
4. Have a great internal linking strategy
There is an internal link on your website and it links to another part of your website. Google looks at the links to understand what is most interested in promoting a dental practice. For example, if you want to attract new dental implant patients, you need to tell Google. To do this, create a robust and personalized dental implant service page with lots of internal links on the page.
A link from the home page to the dental implant service page is essential. Also, you should regularly write blog articles about dental implants and link to the dental implant service page. When Google crawls your website, it will see that you are creating content focused on dental implants and your ranking for this service will improve.
Professional advice: Use artificial intelligence to help you blog. Software such as ChatGPT can be very helpful in creating the first draft of your article, which will speed up your writing process. Always check incorrect information because AI does not fact check. Algorithms are based on predictive models and patterns that often create “hallucinations,” non-factual information.
5. Have an even better backlink strategy
An inbound link is one from another website to yours. A good example is an ADA link to your website. Some of the strongest inbound links you can build are through guest blogging. An example is writing a blog post about your relationship with the endodontist you refer cases to. Write the post and send it to your endodontist to be published on their website. Not only will you receive a link to your website, but the endodontist’s patients will be introduced to your dental practice by mail.
The key is to get links from local, industry relevant and high value websites. A link from the ADA or AACD is a big deal because they are some of the most valuable websites in the dental industry. But don’t scoff at getting a link from a colleague’s dental website, a local business, or a local media outlet. They are hyperlocal, relevant and have a direct and significant impact on Google map ranking.
Professional advice: Post updates to your GBP and link to your service pages or blog posts. See the example from Sweet Smiles Cosmetic & Family Dentistry above that links to their sedation dentist service page. This linking tactic makes it easier for Google to recognize what you specialize in and strengthens the link between your Google Map and website ranking.
6. SEO optimize your website images
Search engines primarily use text-based information to interpret and rank web content, as they cannot inherently understand images. Metadata, including alt text and image title, helps webmasters convey the importance of images to search engines, improving a website’s ranking in search results.
Optimizing your images to help with dental SEO involves choosing the right file format and compressing images so they load quickly. Each image must have a file name relevant to the page it is on. For example, the image on the “dental implant” service page should not be titled “IMG_837”; rather, it should be “dental implants in (your city)”. Look at the file names of the images in this article about the best dental website designs. To see the file name, right-click on it like to download them. All images have dental website design keywords.
Conclusion of the dental SEO guide
Dental SEO is no longer an optional dental marketing strategy, it is required. In a world where patients turn to Google Maps before making an appointment, making sure your dental practice stands out is paramount. From understanding the nuances of your GBP to optimizing your website for higher map rankings, each step can significantly influence your online visibility and, consequently, the growth of your practice.
Remember, it’s not just about being seen; it’s about being chosen. Adopt these guidelines and use the strategies mentioned above and watch your dental practice rise to new heights on Google Maps.
[ad_2]
Source link
