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SARASOTA, Fla., Sept. 19, 2022 (GLOBE NEWSWIRE) — In public relations, sometimes even the most interesting announcements can fail. There are many best practices to follow, according to several experts. For CEOs, leveraging media exposure can generate impressive returns on investment even in tough times for businesses. Newswire, an industry leader in media technology and press release distribution, shares how consistency is a key component to client success.
ZetrOZ, an early adopter of Newswire’s Media Advantage platform, which consists of experts, a customized media communication plan, media technology, production and performance, is a prime example of MAP’s effectiveness through consistent communications. ZetrOZ, the medical technology company, has the number one most viewed press release Newswire.com platform until the first half of 2022. The launch, titled: ZetrOZ Systems shares successful strategies for managing a strong intellectual property portfolio is unique in that it is not a typical news ad, but instead focuses on thought leadership.
Opinions are mixed on the content of thought leadership; however, well-written content delivered consistently improves search engine recognition, traffic, online visibility, and trust. The release was picked up by more than 500 outlets Newswire.com network, with a potential reach of approximately 210,000; the total potential reach across downstream partner networks included is approximately 280 million.
“Our team uses thought leadership content delivered to the right audience at the right time to improve visibility, and we continually look for returns on every dollar we spend on media and marketing communications to achieve real results,” said Joe Esposito, CEO of Newswire. . “Now more than ever, CEOs should harness the power of an informative and engaging press release as a marketing weapon to accelerate sales in these challenging economic times.”
What can we learn from the success of ZetrOZ?
Consistency
ZetrOZ uses the distribution of press releases to create marketing opportunities for itself in the form of advertisements, promotions and assessment of industry trends. As a medtech company, this level of self-promotion is essential to gaining recognition in the extremely competitive medtech market. As part of the Newswire MAP, ZetrOZ has released 11 press releases throughout 2022, staying true to the process, with great results.
Compelling headline
The headline should entice the audience to want to learn more about the topic. Looking back at ZetrOZ’s example, his title clearly defines the topic and makes the audience want to read on to learn more about these successful strategies.
While ZetrOZ has gotten their approach right and delivers quality content consistently, there are a few things to avoid when structuring your press release.
Tricky phrase – Avoid language that suggests a product is “the best” or phrases like “buy now.” Tell a real story about the new product and journalists will be interested in it and the brand. More media attention leads to more exposure, and more exposure can lead to sales. alphabet soup – Many press releases use abbreviations without explaining the words. For example, if a phrase like “Food and Drug Administration” is used at least twice, use it once in its entirety and put the abbreviation in parentheses: Food and Drug Administration (FDA). After that, the use of the FDA should be completely clear to the reader. too much jargon – In every niche or industry, some words and phrases are commonly used, but may not be familiar to journalists and people outside the industry. That’s why it’s important to avoid using too much jargon. If necessary, explain it briefly without going into too much detail.
“At the end of the day, press releases with relevant, newsworthy content can help small and medium-sized businesses drive more traffic, improve search engine optimization (SEO), and ultimately improve their bottom line” , adds Esposito.
To learn more about how Newswire’s integrated solutions help brands create informative content, deliver strategic media pitches, earn media mentions and grow and implement an effective go-to-market strategy, visit Newswire.com today.
About Newswire
Newswire is a technology company that provides distribution of press releases and press release campaigns leveraging earned media exposure, SEO traffic and email marketing through campaign automation to help businesses achieve impactful media coverage, drive website traffic, generate leads potential and increase brand awareness. Through its industry-leading technology and commitment to customer satisfaction, Newswire delivers true value for businesses at a fraction of the cost of other solutions.
For more information on the distribution of press releases or the Media advantage planvisit Newswire.com or see why our customers have named us #1 for customer satisfaction in our sector for four consecutive years.
Contact information: Charlie Terenzio, Director of Marketing [email protected]
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This content was broadcast via press release distribution service at Newswire.com.
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Source: Newswire
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