BrightEdge Copilot integrates generative AI into Content Advisor

Increase content performance by combining AI with the highest fidelity data in the industry

SAN MATEO, California, December 6, 2023 /PRNewswire/ — BrightEdge, the global leader in organic search, content and digital marketing automation, today introduced Copilot for Content Advisor. For the first time, content creators have access to an all-in-one platform with all the knowledge needed to develop content that works for SEO. This includes comprehensive SEO and audience insights, structured content suggestions, and AI-generated first drafts ready for human refinement and collaboration. In a survey of early adopters, over 85% reported a significant improvement in their content publishing productivity.

BrightEdge is the largest all-in-one enterprise SEO platform, serving 70% of Fortune 100 companies and nine of the top ten international digital agencies. (PRNewsfoto/BrightEdge)

Since 2017, BrightEdge’s AI-powered content solutions has empowered marketers to craft content that aligns with search and content marketing best practices. Generative AI suggestions, powered by BrightEdge Copilot, significantly improve content workflow by reducing time spent on SEO research and overcoming challenges such as writer’s block. In just 60 seconds, it delivers pre-optimized content summaries and drafts while setting the stage for writers to add creativity and messaging.

Research has found that only 50% of B2B content produced is engaged with the target audience. In B2C, on average, only 20% of the content is found. Now, with the explosion of tools mass-generating low-quality content, marketers face an ever-increasing challenge to break through the noise and connect with their audience. This is often due to the use of disjointed and low-quality data sources that do not provide accurate information that feeds content creation.

Echoing this, according to McKinsey, a company’s ability to scale the value of content depends on how it leverages data and the application of generative AI.

“The key to creating successful SEO-winning content depends on the quality of the data that guides the generative AI,” he said. Jim Yu, founder and executive chairman of BrightEdge. “The foundation of BrightEdge is high-fidelity data: knowing what consumers are looking for, what resonates with them and what they really value, as well as the needs of brands and marketers. By integrating this data in one place, BrightEdge Copilot for Content Advisor gives marketers an unmatched advantage and a huge advantage in the content performance race.”

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BrightEdge Copilot for Content Advisor simplifies content creation for all levels of users so they can:

Identify precisely what to write based on what audiences are looking for and care about

Produce content that will be found in search engine results, informed by comprehensive analysis of winning SEO factors

Work hand-in-hand with generative AI to create pre-optimized content drafts and drafts, including structured headlines and copy.

Inject vital human input with custom pitches that match your company’s writing style, unique voice, and brand guidelines

Switch to a step-by-step wizard that simplifies content creation for new users

“Copilot for Content Advisor uses artificial intelligence to save me 6-8 hours of research per page of content created. Most importantly, it identifies blind spots that I forgot or didn’t think about when trying to satisfy the needs of my potential customers and understand our offerings,” he said Chris Couple, Senior Online Marketing Manager, Topcon Positioning Systems. “Scalability and comprehensiveness…who wouldn’t want that!”

Additionally, as part of its all-in-one business solution, BrightEdge users can access a wide range of AI-based solutions, including keyword research, competitive analysis and business intelligence. This helps provide an end-to-end business workflow, from ideation and optimization to publication. In addition, customers also benefit from the synergy of advanced “zero-touch” automation through technologies such as BrightEdge Autopilot.

Learn more about how to move forward with BrightEdge Copilot for Content Advisor here

About BrightEdge

BrightEdge, the global leader in enterprise SEO and content performance, enables digital marketers to transform online opportunities into tangible business results. Its all-in-one platform provides organizations with crucial market insights and intelligent solutions powered by artificial intelligence. The BrightEdge platform contains the industry’s most exclusive and extensive dataset connecting key points of search, social media, content and digital media data. Its deep learning engine, DataMind, has been powering AI-powered SEO solutions since 2015, enabling marketers to benefit from high-fidelity data-driven insights and automated actions.

More than 57% of Fortune 100 companies and nine of the top ten international agencies trust BrightEdge to help them deliver the best performance by becoming an integral part of the digital experience.

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