Search Engine Optimization (SEO) is an in-depth facet of digital marketing. There are actually four main types of SEO that you should focus on within your law firm’s overall SEO strategy. Throughout this article, we’ll explain the four main types of SEO your business should know about and what you should focus on if you’re investing. SEO for your law firm.
1.) On-page SEO
On-page SEO essentially encompasses any type of optimization that occurs on your law firm’s website. This includes a handful of tasks such as:
On-page SEO is an extremely critical part of any SEO strategy. This is because when Google crawls your website, it will use the content you have to rank your site for the specific keywords you are targeting. This is why you want your website to be optimized for the keywords you are targeting. Content plays an important role in all of this. You want your content to be both informative and useful while also including the keywords you’d like to target. It’s a necessary balance that your business must find in order to rank well within search results, especially with Google emphasizing the importance of EAT.
2.) Off-page SEO
Off-page SEO includes all optimizations and SEO tasks that are performed outside of your website. This includes tasks such as:
Off-page SEO is all about building reputation. It tells Google that you are a trusted company, and in turn, they should rank your website higher for relevant searches. This also ties into the EEAT we mentioned earlier with on-page SEO. Off-page SEO contributes significantly to the credibility and authority portion of EEAT
3.) Technical SEO
Technical SEO is all about improving the overall performance and user experience of your law firm website. Technical SEO-related tasks often require the help of a developer. Some of these tasks include:
Page Speed
Sitemap Outline Mobile-friendliness Improved user experience
Technical SEO is crucial to ensure your website runs like a well-oiled machine and in a way that ensures your website visitors can easily navigate and find everything they’re looking for. A technically sound website also contributes to a favorable search engine ranking.
4.) Local SEO
Local SEO it involves optimizing your website and overall presence to rank well within a particular location, such as a specific state or city or town. Tasks related to improving your local SEO include the following:
Local SEO is critical for businesses to show up in search results where their offices are located. Local SEO helps you build your brand and rank well in search results for location-based searches. In addition to this, it allows your business website to appear when someone nearby searches for a relevant service you offer or enters keywords such as “law of the elderly lawyer near me”.
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