Microsoft announced Deep Search, a substantial improvement to Bing’s web search capabilities, powered by OpenAI’s GPT-4.
What is Microsoft Bing Deep Search?
Integrated with advanced GPT-4 AI technology, Deep Search aims to provide more relevant and comprehensive answers to complex search queries.
Rather than replacing it, it enriches Bing’s current web search, providing users with deeper and more nuanced web browsing.
How deep search uses GPT-4 to understand intent
Deep Search leverages Bing’s existing web index and ranking system, now enriched with GPT-4.
This advancement transforms a user’s query into a detailed description, more accurately capturing their intent.
The technology is particularly suited to clarifying queries that have multiple potential meanings.
For example, a search for “how do point systems work in Japan” could be expanded to include topics such as loyalty card programs, their benefits, and how they compare to other payment methods.
Screenshot from Microsoft, December 2023
Rewriting queries to get deeper information
Deep Search rewrites queries to explore multiple facets of a search topic, digging deeper into the web to retrieve results that might be missed by standard searches.
This approach allows Bing to tap into a wider range of web pages, increasing the chances of discovering more informative and specific results.
These results are then meticulously ranked based on relevance, detail, credibility and timeliness.
Extra time for better results
Designed for complex queries that require specific and comprehensive answers, deep search can take up to thirty seconds to complete.
It remains an optional feature, complementing Bing’s standard search, which delivers results in less than a second.
Deep search in action: Perplexity AI Copilot using GPT-4
If you want to get a feel for how Deep Search works, try the GPT-4 powered Copilot search feature in the Perplexity Pro plan.
— Aravind Srinivas (@AravSrinivas) December 5, 2023
When you ask a question, you can review the steps that the Perplexity Copilot goes through, including rewriting the search query to find the best answer to the question.
Screenshot from Perplexity, December 2023
Microsoft’s generative AI plans for 2024
In addition to Deep Search, Microsoft plans to expand access to more AI features powered by GPT-4.
Copilot AI support with GPT-4 Turbo
At the forefront of these updates is the integration of GPT-4 Turbo into Copilot, which offers enhanced capabilities for handling complex and lengthy tasks.
Currently being tested by selected users, GPT-4 Turbo will soon be widely available on Copilot.
Creating images with DALL-E 3
Joining the GPT-4 Turbo is the latest DALL-E 3 model, allowing Copilot users to create high-quality images that closely align with their directions. The Generative AI feature is now available for some users.
Screenshot from Microsoft, December 2023
Compose Online for Microsoft Edge makes writing simple
An upcoming addition is Inline Compose with a rewrite menu for Microsoft Edge users, designed to simplify writing on most websites.
This tool, which will soon be available to all Edge users, will improve the functionality of the browser.
Multimodal Bing Image Search with GPT-4 Vision
In an innovative move, Microsoft is merging the power of GPT-4 with Bing image search and web search data, creating a search-based multimodal feature.
Screenshot from Microsoft, December 2023
This fusion aims to improve image understanding in response to user queries, delivering a more holistic AI experience.
Code interpreter: breaking new ground in simplifying tasks
Microsoft is also developing a code interpreter to simplify complex tasks such as calculations, coding, data analysis, visualization and math.
Screenshot from Microsoft, December 2023
This feature is currently in the feedback phase and is expected to be available to everyone soon.
A new year working with AI
these advances they represent a glimpse of Copilot’s expansive capabilities ready to offer.
With feedback from its user community, Microsoft is shaping Bing and Copilot to be not just a tool, but an essential part of the digital experience, heralding a new era of AI-assisted productivity and creativity.
Featured image: Daniel Chetroni/Shutterstock
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